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The Week That Was #231... 5 peeks behind the week at Working Word

Giving a voice to the thousands of wronged Roadchef employees. Launching the re-imagined Wye Valley River Festival. Celebrating a range of national awards for Burns Pet Nutrition. Recruitment campaign for the UK’s latest Covid-19 testing facility.  Making savings with eco-friendly street lights.

Here’s five peeks behind our week at Working Word…


1) Giving a voice to the thousands of wronged Roadchef employees

An ordeal that’s been going on since the 1980s and a tale with more twists than Spaghetti Junction. Nigel Lawson was chancellor, England’s Mexico World Cup was ended by Maradona’s Hand of God and the Channel Tunnel was just an idea when cleaners, caterers and other low paid employees at Roadchef motorway service stations were promised a tax-free bonus for their hard work. But the UK’s first Employee Share Ownership Plan (ESOP) turned from dream to nightmare with workers wronged by a rogue boss, ignored by government and left in a financial limbo by HMRC, with payments still pending decades later.

This is a story that we’ve been working on with the Roadchef Employees Benefits Trust Ltd for many years to try and shine a spotlight on the scandal. Over the last couple of weeks we’ve been working on a nationwide campaign to try and seek coverage far and wide for this story in an effort to try and resolve this decade-long struggle for the thousands of former Roadchef employees left in limbo. So far, the story has been featured by over 20 media outlets including The Derbyshire Times, The Somerset County Gazette, The Hampshire Chronicle and The South Wales Evening Post.


2) Launching the re-imagined Wye Valley River Festival

This week, we’ve helped to launch the Wye Valley River Festival.Previously, the award-winning festival has worked with local communities to bring internationally acclaimed art, performances and events to the Wye Valley. However, the coronavirus pandemic has meant plans have evolved for 2020, with event organisers re-working the festival so that it can be experienced through podcasts, films, workshops and livestream sessions, with some live installations.

As part of the celebrations a number of different competitions and awards to encourage local artists, filmmakers and the wider community to get involved, have been launched. These include the Creativity Award for Young Artists and Creators, Wye Woodland Windows and The Wye Through Your Eyes.

So far we have secured coverage for the festival in Wales 247 with lots more to come. Find out more about the festival and how to get involved here.


3) Well done Burns!

This week we announced that our client, pet food company Burns Pet Nutrition, has won four national awards this summer, including being named Which? UK’s best dog food brand. Burns also scooped the prize for ‘Best Natural Pet Food Brand’ in the Lux Life Pet and Product Services awards, ‘Best Dry Complete Food’ in the Your Dog magazine Readers Product Awards 2020, AND runner up in The Family Business of the Year Awards.

We secured coverage for the award wins in the South Wales Guardian, Wales 247 and Pet Gazette.


4) Recruitment campaign for the UK’s latest Covid-19 testing facility

As we’re all becoming more accustomed to the new normal, the ability to access and get the results of Covid-19 tests is going to be important to us all for some time to come.

For months we’ve been sharing the stories of people across Wales whose work is keeping us safe and healthy, but this week our work with Life Sciences Hub Wales has seen us launch the recruitment campaign for the UK’s latest Covid-19 testing facility. Welsh Government and Life Sciences Hub Wales are supporting plans to build a 200 strong team of specialists at Wales’ soon to be launched Lighthouse Lab, which is set to create additional capacity for the UK’s Covid-19 testing strategy. So, if you think that you have the skills needed by this state-of-the-art facility, you can read the full story on Business Live, South Wales Argus, or BBC Online.   


5) Making savings with eco-friendly street lights

Our client, Salix Finance, works to help public sector organisations save money and reduce their energy consumption by providing them with interest-free loans that they can use to invest in energy efficient technologies, like lighting upgrades and boiler replacements.

This week, we shared the stories of Neath Port Talbot Council and Sywell Parish Council who are both on track to make massive savings after replacing their outdated street lights with new energy efficient alternatives, securing coverage in the South Wales Evening Post, Northamptonshire Telegraph and Northampton Chronicle & Echo.