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The Week That Was #230... 5 peeks behind the week at Working Word

Virtual celebrations for A-level successes. Announcing the opening of the UK’s first medical grade mask making facility here in Wales. Inspiring a female football future. Talking employment rights on quarantine consequences post sunshine holiday. Launching the very first Cymraeg financial education app.

Here’s five peeks behind our week at Working Word…


1) Virtual celebrations for A-level successes

Coleg y Cymoedd from Working Word on Vimeo.

This year might have marked a very different A-level results day, but learners at Coleg y Cymoedd once again achieved impressive results.  We might not have been at the College from early in the morning, coordinating media interviews on the campus’ now traditional red carpet, but our team made the film above to celebrate successes in a socially distanced way.

We were on hand to tell the stories of learners’ successes including Tazkia Choudhury, 20, who is set to study medicine at the University of Sheffield after securing impressive A* AA grades in Biology, Chemistry and History - three years after leaving school to care for her terminally ill grandmother. Also celebrating outstanding results was Jodie Neville, 18, from Treharris, who is off to Oxford University to study law after achieving outstanding A*A*AA grades.

We secured coverage in a range of titles including BBC news online, Daily Express, Wales Online, Caerphilly Observer and GTFM.


2) Announcing the opening of the UK’s first medical grade mask making facility here in Wales

This week we announced that the UK’s the first medical-grade face mask making facility would be opening in Wales, creating over 40 jobs.

Hardshell, a global leader in the production of protective defensive equipment such as body armour and demining suits, has invested £1.5m to open a brand new factory in Cardiff, which will be the only facility in Britain to manufacture FFP3 type respirators. Offering the highest level of protection against toxic particles, including viruses, FFP3 masks offer the most protection against Covid and until now, were only imported rather than produced on home soil.

We secured a range of coverage for the story including in the Western Mail and Business Insider, Business Live, Engineering & Technology and Med Tech Innovation


3) Empowering young women for a future in football with BE Cymru

“Through our BE Cymru Instagram channel, we want to raise awareness around the opportunities available for women and girls and increase visibility of the kickass personalities from across the game. No one can tell these stories and bring these personalities to life like Working Word. We believe that Working Word, through the power of storytelling and social engagement, can inspire confidence and empower young women to aspire to a future in football, whether that’s on the grass as a player or a coach, or in the many different roles off the field like in communications or team operations.”

They’re the words of Lowri Roberts, head of women and girls’ football at the Football Association of Wales.  We’ve spent July working with FAW’s Be. Football team on a campaign encouraging an online community of girls and teenagers who play, watch, follow, engage or work in all levels of the game.  The campaign continues over the coming months so get yourself (or specifically, any girls and young women you know) over to @becymru on Instagram.  You’ll discover sasspirational (new word: 50% sassy, 50% inspirational) content like first and second issues of our Instazine (that’s a magazine, but on Insta) and a whole kitbag full of other see-it-and-share content.


4) Talking employment rights on quarantine consequences post sunshine holiday

Brits across the continent are scrambling to get home today after France, Netherlands and more were added to the quarantine list last night.  The announcement keeps one of the biggest stories of the past few weeks running, with rules around Spain already causing issues for travellers. But what does this mean for employees who are returning from these countries and can’t work from home? On behalf of our client, Capital Law, we have secured coverage in HR Magazine and People Management, regarding the issue of employee rights when quarantining post-vacation. David Sheppard, Capital Law’s senior employment lawyer, answers key questions on claiming statutory sick pay under quarantine, taking annual leave and furlough rights.


5) Launching the first Welsh bilingual financial education app

This week, we helped to launch Principality Building Society’s interactive and educational Dylan’s Den app. The app is available for anyone to access, not just Principality’s customers – it has a wide range of games and tools encouraging kids to learn about savings and money management. Principality have also created Dylan’s Savings Squad Hub which allows parent to support their children with their learning at home. The app is the very first of its kind to offer everything bilingually in Welsh and English! So far, we’ve secured coverage on Wales 24/7, Business News Wales and Mortgage Finance Gazette.