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The Week That Was #229... 5 peeks behind the week at Working Word

Showcasing the resilience of Wales’ theatre companies throughout the pandemic. Launching a Covid-19 Recovery Plan for Wales’ food and drink industry. Delivering social campaigns for emergency foster placements. Helping to shape the future of the HR industry. Sharing the success of Welsh Wine Week.

It’s been another week of comms through the crisis at Working Word. Here’s five peeks behind our week…


1. Theatre company stays strong while waiting one more year to tell story of world’s biggest drugs bust

Forty years ago, deep in the depths of rural West Wales, the world’s biggest drugs haul- estimated at £100 million worth of LSD- was seized by Dyfed Powys Police.  This untold story was due to be told as a musical play by Theatr na nÓg and Aberystwyth Arts Centre this week, but the pandemic has seen the psychedelic production postponed until 2021.  But that didn’t stop the forward-thinking theatre company employing cast and crew to work on a research and development project for the production over the past couple of weeks. This week, we secured a spot for writer and artist director Geinor Styles on BBC Radio Cymru to talk about the company’s strength and resilience to battle on through the toughest challenge the arts industry has ever seen.  Listen to the live interview here.

2. On the road to recovery: Wales’ food and drink industry

Last week, our client, the Food and Drink Wales Industry Board, launched its Covid-19 Recovery Plan – a short term plan outlining the best routes forward to help businesses get back on their feet. The plan outlines some of the challenges and opportunities food and drink businesses in Wales have experienced as a result of the coronavirus pandemic and provides eleven key points businesses should consider on the road to recovery. We secured coverage on Wales 247 and Business News Wales detailing the plan as well as the wider recovery for the food and drink industry in Wales.

3. Delivering a social campaign for emergency foster care

Solution 28 is a fostering placement scheme in Gloucestershire, designed to provide immediate care to a child or young person in need for 28 days. These foster carers can act as a bridge between foster placements or reunification with friends or family.  We’ve been working with our client, Five Rivers Child Care, to plan and deliver a targeted social campaign to help this increasing need for emergency foster carers. Our campaign has been designed specifically to target those with transferable skills in professions such as nursing, caring, residential children or general healthcare with the hope that they’ll make the perfect candidates. Our social media campaign will be running over the next week on Facebook and Twitter.  

4. What does the world of work look like in 2030?

We’ve been helping our client, CIPD Wales, promote its upcoming ‘Hackathon’ which will see HR professionals from across the industry come together to co-create a vision for the world of work in 2030.

We’ve been promoting the virtual event to professionals in Wales to make sure their views are represented.  We’ve created regular social content and a blog post which you can read here and will be providing daily highlights and round-ups of the online event over the next two weeks.

5. Sharing the success of Welsh Wine Week

The first virtual Welsh Wine Week was held from 27 July – 2 August. Organised by our client the Welsh Drinks Cluster, the week aimed to showcase Welsh wine to wine drinkers across the UK through online tasting events and talks with some of Wales’ best vineyards. Lesley Griffiths, Minister for Environment, Energy and Rural Affairs shared her thoughts on the future of Wales’ wine industry following the success of Welsh Wine Week, saying she has “high hopes” for the industry. We secured coverage on Wales 24/7.