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The Week That Was #227.. 5 peeks behind the week at Working Word

Raising a glass to Welsh Wine Week. A food revolution in the midst of a pandemic. National coverage for an intersectional approach to pay gap reporting. Returning to Welsh waters. Opening Wales' biggest theme park

It’s been another week of comms through the crisis at Working Word. Here’s five peeks behind our week…


1. Raising a glass to Welsh Wine Week

The first virtual Welsh Wine Week is kicking off on Monday, so we’ve been busy this week sharing the events line up with key media titles in Wales and the drinks sector. Organised by our client the Welsh Government funded Welsh Drinks Cluster, the week aims to guide wine drinkers from Wales and the world to vineyards across the country. The week of events includes online tasting events and talks with Wales’ best vineyards, and has gained support from Welsh celebrities Rob Brydon and Sir Bryn Terfel, who have been . We’ve been sharing the story with the media, receiving coverage on Walesonline, The Drinks Business and Harper’s Food & Drink to name a few. Check out the full events line up here. Iechyd da!


2. Could the UK be on the brink of a food revolution?

It’s no surprise the coronavirus pandemic has had a major impact on the way we produce and consume food and drink. But could this result in longer-term food revolution? We set up an interview with Alison Lea-Wilson – co-founder of Halen Môn Anglesey Sea Salt and a member of our client, the Food and Drink Wales Industry Board, to comment on the issue and the changes in supply chain as a result of new consumer habits in this piece with BBC.


3. Black Lives Matter: Take an intersectional approach to pay gap reporting

In light of the Black Lives Matter movement encouraging a greater demand for ethnicity pay gap reporting, we secured a story in Metro for Capital Law’s Alex Christen to discuss why the changes need to happen now. Unlike gender pay gap reporting, ethnicity pay gap reporting isn’t mandatory right now.  This means black and ethnic minority women are being hit with a double penalty impacting how much they are paid. Alex discusses in the article how the BLM movement may fast-track legislative change, in a similar way to how the #MeToo movement has impacted the gender pay gap, and that ethnicity pay gap reporting should be something employers should be prepared to do in the future. However, she says it’s important to remember that reporting alone does not solve pay disparity and that pay is not the only way to measure injustice in the workplace. Read more here.


4. Returning to Welsh Waters

Return to Water Fishing Boat Hire from Working Word on Vimeo.

As Dŵr Cymru Welsh Water welcome back anglers and water sports enthusiasts to their visitor centres in Llandegfedd and Llyn Brenig we produced a series of short films to show how people can get back on the water, but from a safe distance.


5. Opening Wales' biggest theme park

This week Oakwood Theme Park reopened to the public for the first time since last winter, after being closed during lockdown. The park has added a whole host of Covid-19 measures to make sure families and staff stay safe during their visit.

We arranged for ITV reporter, Jessica Main, to visit the park before its reopening to get a sneak peak of the preparations the park has made to make sure it’s ready to welcome back guests. The package ran on ITV News at Six and included a live link interviewing Oakwood’s director, Phil Verbinnen.