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The Week That Was #225... 5 peeks behind the week at Working Word


Announcing the Orwell Prizes. Sharing heart warming stories of community support through Covid. Promoting one Welsh coffee company's lockdown success. Spreading the love for our One in a Million foster carer. Telling the story of one man's pet food business dream. 

It’s been another week of comms through the crisis at Working Word. Here’s five peeks behind our week…



1. Announcing the Orwell Prizes


Orwell Prize Political Writing Shortlist from Working Word on Vimeo.

In George Orwell’s essay ‘Why I Write’, he declared what he most wanted to do was “make political writing into an art”. Over the past five months, we’ve worked with the charity set up in his name, the Orwell Foundation, creating a range of content to showcase long and shortlisted entries in the Orwell Prizes.  This week, the winners were announced in four categories- Political Writing, Political Fiction, Journalism and Exposing Britain’s Social Evils- with winners in the last two category revealed in a live discussion with Matt Chorley on Times Radio on Thursday.  With the usual ceremony cancelled due to Covid-19, our team made a suite of design-led content to run through shortlists and herald the prize-winners. 

2. Showing support in the community through lockdown

We’ve been producing videos of heart warming community groups across Wales who have been going the extra mile to help people during lockdown, for Welsh Government’s Communities social media pages. We shot a video with members of the Covid-19 Ramadan Relief Group who have been delivering food packages to people who were shielding or isolating during lockdown. Tariq and Mos, two volunteers from Grangetown in Cardiff, were overwhelmed with the support in the community.


3. Telling the story of a Welsh coffee business that brewed up lockdown success

Through our work with the Welsh Drinks Cluster, we’re always championing drinks companies from across the wine, spirits and soft drinks industry who are doing great things in Wales. Coaltown Coffee, based in Ammanford in Carmarthenshire, are a perfect example of this, turning shutdown stress into business success by quadrupling its online sales during the lockdown period. Fast tracking its plans to redevelop its web shop into the first week of lockdown, which was due to happen later this year anyway, Coaltown Coffee has reported a 582% rise in sales in April 2020 based on the same month the previous year. We shared the business success story with media, you can read about it on Business Live’s website.


4. Sharing the love for our One in a Million

We’re continuously working with our client, Five Rivers Child Care, to recruit more desperately needed foster carers across England. By sharing important stories of their inspirational foster carers, we hope to encourage both new and existing carers to make an enquiry with Five Rivers. One extra special foster carer has been in the spotlight this week as a result of our Foster Care Fortnight campaign. Sally Cooper, from Gloucestershire, has cared for over 80 children in her 20 years of fostering and is still in touch with many of them today. Sally’s story is featured in women’s weekly, Pick Me Up’s, ‘One in a Million’ page.


5. Giving an insight into the man behind successful pet food company

This week, we arranged an interview between John Burns, the founder of Burns Pet Nutrition, and Media Wales to give them an insight into the man behind the firm. John, 71, went from working as a vet in Carmarthenshire to launching his own business after deciding he wanted to create his own nutritional pet food that would help cure the problems he was regularly seeing in animals. Starting out with just £72 and a bag of rice, Burns Pet Nutrition is now worth more than £24 million!

You can secured coverage for the story on the Mirror Online and Wales Online as well as in the Western Mail, South Wales Echo, Llanelli Star and Carmarthen Journal.