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The Week That Was #224... 5 peeks behind the week at Working Word


Shining a spotlight on one theatre company’s resilience. Sharing staycation inspiration in Ceredigion. Documenting how people are looking after each other during the pandemic. Urging Welsh businesses to recognise graduates. Promoting important journalism with The Orwell Foundation.


It’s been another week of comms through the crisis at Working Word. Here’s five peeks behind our week…


1. Theatre company shows COVID resilience

©Phil Melia

The arts industry across the UK and the world are being hit hard by COVID-19 and Theatr na nÓg are amongst the many directly affected. But the Neath based theatre company have demonstrated impressive resilience by not allowing the pandemic to deter them from taking history and the arts to schools in Wales. They’ve turned their usual Dylan Thomas Theatre, Swansea residency production into a radio play that will stream into South Wales schools this September. Yesterday (July 2) marked the 80th anniversary of the Arandora Star’s sinking by a German U-boat off the coast of Ireland, where 53 Welsh Italians, branded 'enemy aliens' by the UK government at the time, lost their lives en route to internment camps in Canada. Theatr na nÓg’s radio play will tell the Arandora Star’s tragic story through the eyes of a Welsh Italian family. Read how The Guardian picked up on the story here.


2. Bagging national coverage for Discover Ceredigion

In preparation for when tourists and staycationers can visit Wales once again, we managed to secure an enviable spot for Canvas and Campfires who definitely put the ‘glam’ into glamping in a travel round up in The Sunday Mirror. Their oversized safari tents hidden in a tranquil corner of Ceredigion in the Cambrian Mountains featured in a larger piece about places due to reopen across the UK. Because of the article Canvas and Campfires saw a big spike in website visits. You can read the print article here on press reader.


3. Sharing lockdown experiences for Welsh Government

Sharing stories is what we do at Working Word and we loved working with Aili Dong from Shenzhen city in China who told us her lockdown story for Welsh Government's looking out for each other communities campaign. Even though her family at home worried for her safety, throughout lockdown Aili remained in Bangor where she’s studying for her MBA in International Business. But the community spirit she’s witnessed from the people in Bangor and the support she’s had from Bangor University has helped her immensely and she’s even repaid the love by donating face masks to her Bangor friends and local health care centres. Take a look at her lockdown story here.


4. Producing films on Exposing Britain's Evils 

We have been busy producing six new videos for our client, The Orwell Foundation, this time around working on the Exposing Britain’s Evils category for the upcoming Orwell Prize. From a human slavery investigation on an ice cream van empire, to the unjust incarceration of people with learning disabilities by the NHS, this award is an accolade for journalists who shine a light on some of the darkest corners of the country.  

With coronavirus still putting an obvious strain on our access to judges and prize shortlisters in person, we’ve again swapped our cameras for digital suites, creating typographical videos that bring to life the inherently scandalous nature of these works. The narrators of these films include British Broadcaster Ian Dale and last year’s winner of the category, Vice’s Max Daly, adding to an already outstanding mix of talent surrounding this year’s awards.

Here's one of the six aforementioned new films.


5. Urging Welsh business to recognise what graduates have to offer

Across the country Welsh businesses have shown their resilience during the pandemic by finding new ways of working. This week, we've been helping to remind employers not to forget one of the most valuable assets available to them, top graduate talent. With concerns that a generation of graduates could be lost to the market, the organiser of Graduate Programmes Wales is cautioning that businesses who overlook graduate recruitment will be denying themselves the opportunity for new talent to support their Covid-19 recovery.

Since the Programme first launched as a means to support Welsh businesses following the 2008 recession, over 144 graduates have embarked on that journey to become part of an elite talent pool that has seen 98% secure permanent roles within the financial services and data industries. Read the full story and maybe discover how graduates can be key to your business, here.