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The Week That Was #223... 5 peeks behind the week at Working Word


Celebrating Pride Month with Principality. Spotlighting LGBTQ+ foster parents. Talking business insurance with Capital Law. Announcing the new chief exec of a leading building society. Supporting animal organisations through coronavirus.


It’s been another week of comms through the crisis at Working Word. Here’s five peeks behind our week…


1. Celebrating Pride Month with Principality

To celebrate Pride Month, we’ve been working with Principality to create a video which tells the story of the impact its LGBT network has had on helping employees feel like their authentic self in the workplace. The network was created by employees and has received support across the business with over 70 members and allies now actively involved, helping to drive change in the organisation and continuing to help to cultivate an inclusive environment to work in. Check out this video we made which follows the journey of three members of the LGBT network.


2. Five Rivers Child Care and Some Families celebrate fostering across the LGBTQ+ community for Pride Month

As part of Pride Month, we’ve been working with our client, Five Rivers Child Care, to share the story of Annabelle Avis, a LGBTQ+ foster mum, on the Some Families podcast – the UK’s first LGBTQ+ parenting podcast series.

The podcast, hosted by Lotte Jeffs and Stu Oakley, aims to support families and answer questions for those curious about queer parenthood. Annabelle discusses the myths and misconceptions that those from the LGBTQ+ community can’t foster and the importance of the first night in a new home for a child. You can listen to the podcast episode here. We secured coverage of the podcast on Gscene, Become Foundation’s social channels and on Mermaids’ social channels.


3. Talking business insurance during coronavirus with Capital Law

In recent weeks, we have been working with our client Capital Law on raising awareness of how businesses can challenge their insurers when it comes to rejecting an insurance claim due to the coronavirus pandemic. This week we secured coverage in Auditoria Magazine, a title dedicated to entertainment venue design and technology. And we also arranged an interview with the firm’s specialist insurance lawyer, Catrin Povey, with Retail Express on the dangers of maintaining extra stock levels, which is placing insurance policies at risk.


4. Announcing a new chief exec for Principality

On Wednesday, in partnership with our client Principality Building Society, we announced that its new chief executive officer will be Julie-Ann Haines, subject to regulatory approval. The news was shared far and wide across Welsh and UK business and financial press picking up coverage on BBC Radio Wales, BBC Online, Walesonline and Wales Business Insider


5. Supporting animal organisations through the crisis

Our client, pet food company Burns Pet Nutrition, has been doing its bit to help other animal businesses and organisations that have been struggling to stay afloat during the crisis.

Burns has donated over £30,000 worth of pet supplies to over 20 rescue centres, charities and community groups across the UK during the outbreak, including Cardiff Dogs Home, Greenacres Animal Rescue, Support Dogs UK and the Scarlets Community Foundation - an initiative set up by Scarlets Rugby to deliver care packages to vulnerable people - and UK charity, Street Paws, a charity which provides free vet care and food for dogs living with people who are homeless, vulnerably housed or living in extreme poverty.

We’ve secured coverage for the story in the Llanelli Star, Carmarthen Journal, Wales 247 and Pet Business World.