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The Week That Was #222... 5 peeks behind the week at Working Word


Recognising all dads this Father's Day. Exploring the impact of Covid-19 on the food and drink industry. Sharing news of a sold out event. Sneaking a preview of Wales' testing lab. Promoting the gift of health this weekend.


It’s been another week of comms through the crisis at Working Word. Here’s five peeks behind our week…


1. Recognising all dads this Father’s Day

With Father’s Day coming up this weekend, we’ve been sharing stories of some inspirational foster dads from across the country for our client, Five Rivers Child Care. For many young people, Father’s Day can be a harsh reminder that they are not part of a traditional family unit.

Our stories showcase some amazing foster dads who are doing all they can to help vulnerable children and young people, and offer a reminder to celebrate all kinds of dads, including the non-traditional ones this Sunday. Ahead of Father’s Day, we’ve already received coverage in The Northern Echo, Nottingham Local News, Southern Daily Echo, Shields Gazette, Falmouth Packet and Gloucester Citizen.


2. Exploring the impact of Covid-19 on future food supplies

The coronavirus pandemic and lockdown have made us all rethink the way we shop and eat, and have had major impacts on the food industry in Wales. We’ve worked with BBC Food and our client Food and Drink Wales Industry Board to explore whether Covid-19 will have a long term effect on food prices or food supplies and how the crisis has affected the sector in Wales. Chair of the Food and Drink Wales Industry Board, Andy Richardson, spoke to the BBC as part of a feature on the future of food. The good news is more people are connecting with food and buying locally-sourced ingredients, and you can now buy more Welsh produce online.


3. Sharing news of a sold out Summer Start Up Week

Through our work with our client Big Ideas Wales, the youth entrepreneurship service in Wales, we’re always bowled over by the incredible entrepreneurial talent across the country. And despite the challenging circumstances, budding young entrepreneurs have once again proved they have flair and passion for setting up their own businesses with 500 students, college leavers and graduates signing up to Summer Start Up Week. The sold out virtual event offered five days of inspiration, learning and networking to turn ideas into businesses, social enterprises and freelancing careers. We’ve been sharing the news about the event with media across Wales and you can read the story here.


4. Revealing the results of collaboration in the fight against Covid-19

This week we revealed how collaboration between industry and those leading Wales’ strategy to in the fight against Covid-19 has established an advanced laboratory at the University Hospital of Wales in Cardiff, dedicated to leading Wales’ national testing.

That story began with an industry call to action from our client, Life Sciences Hub Wales. One of the first to answer was global diagnostics company, Perkin Elmer, with an offer to source the Covid-19 testing kits and state-of-the-art lab equipment Wales needed. Life Sciences Hub Wales wasted no time in introducing the company to the team at Public Health Wales and work began to develop the lab that is now a crucial component in the delivery of Welsh Government’s Test, Trace, Protect strategy. Coverage of the story included pieces with Med-Tech Innovation, Genome Web and News from Wales.

Alternatively, watch the film that we created for insight into this advanced lab and the teams that made it a reality.   


5. Still looking for your Father’s Day gift? It’s not too late to buy the gift of health

Elderfit run specialist exercise classes for older people, and for Father's Day they’ve created a special offer of 45% off a year's subscription of online classes. Before lockdown, Elderfit was seeing more than 700 people a week, mainly working with care homes to help residents build strength and balance. Since the Covid-19 outbreak, they have taken all classes online covering a wide range of techniques and balance sessions, with the main aim of reducing the risk of falls and maintaining independence.  

To help promote the Elderfit membership and Father’s Day offer we reached out to journalists writing Father’s Day gift guides and created social media posts and adverts to help share the message. You can read more about Elderfit and the deal here.