The Week That Was #221... 5 peeks behind the week at Working Word
Raising a glass to the diversification of Wales’ drinks industry. Turning the sound up on the story of a young musician. Announcing support of Pride. Raising the awareness of insurance drama for businesses. Recognising foster carers on the front line.
It’s been another week of comms through the crisis at Working Word. Here’s five peeks behind our week…
1. Wales’ vineyards are locked down but not out
It’s Friday. Time to pop the cork and kick back after a hard week. Spare a thought for the Welsh vineyards whose tourist and visitor takings have been hit hard over the past few months as ‘cellar door’ income through tours, events and tastings have been bottled up. Through our work with Wales’ Drinks Cluster, we’ve been sharing stories with media about how the sector has responded quickly, with an eagerness to diversify that is ultimately helping to bolster sales at this uncertain time. The story, about how Wales’ vineyards are undeterred by the adversity thrown their way this year, picked up coverage in the Western Mail and Walesonline. Read it here and raise a glass.
2. Aspiring young musician wins global competition to work with Eurythmics co-founder
This week we told the story of 22-year old Christian Punter, an aspiring musician from the Rhondda valleys who has beaten off stiff competition from thousands around the world to win $6,000 and a recording deal with award-winning artist, producer and Eurythmics cofounder, 80s legend Dave Stewart.
Former Coleg y Cymoedd student Christian performs under the stage name ‘Otto’ and is now producing a song with the music icon, who has worked with some of the most famous artists in the music industry including Annie Lennox, Bob Dylan and Mick Jagger. The single will be released on Stewart’s LA-based record label in the coming weeks.
3. Sharing Principality’s Pride at LGBTQymru partnership
As scheduled events across the country adapt to the coronavirus crisis, there are also new events being created to make sure important dates are still celebrated. Our client Principality Building Society has pledged its support to LGBTQymru’s Wales-Wide Virtual Pride event by becoming one of the sponsors. The free, two-day event that will feature shows by LGBTQ+ performers, artists and community groups, put together by nearly every regional pride organisation across Wales, including Pride Cymru, Bi Cymru, Glitter Cymru, and Pride Bangor. We shared the announcement this week and picked up coverage on Walesonline, Business News Wales and Wales247
4. The business interruption insurance drama rumbles on
We have been working on raising awareness of how businesses can challenge their insurers when it comes to rejected business interruption insurance claims since the onset of the pandemic. Our client Capital Law is currently handling hundreds of cases from their clients, largely in the hospitality sector, who have been left high and dry despite having the relevant insurance policies. Our most recent piece came in this week’s Restaurant magazine, which features an interview with Capital Law insurance lawyer, Catrin Povey, and one of her clients, Cardiff business owner Cerys Furlong, who is behind the likes of Milkwood, The Grange and Lansdowne pubs (flip to page 46). Catrin also penned a double page spread feature on the same topic for Casino International magazine, addressing how the gambling and casino industry can make a claim even if their insurers aren’t playing fair.
5. Recognising foster carers on the front line
In response to an article on the impact of Covid-19 and the rise of domestic abuse during lockdown and the impact this is having on children, we helped our client, Safehouses Fostering, call for public recognition for an area of front line care that has been seldom mentioned. This comes at a time when the number of children in foster care is at an all time high and cases of vulnerable children needing help are on the rise.
Safehouses is raising awareness of the amazing work that foster carers have continued to do under challenging circumstances in lockdown.
Safehouses' call was published in the Rochdale Observer as a reply to the original article.