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The Week That Was #220... 5 peeks behind the week at Working Word


Marking Volunteers’ Week in Wales. Contributing to important conversations. Encouraging people to use only what water they need. Supporting the next generation of creatives. Sustaining a battle against Covid-19.


It’s been another week of comms through the crisis at Working Word. Here’s five peeks behind our week…


1. Helping Welsh Government mark Volunteers’ Week

We’ve been working on the Communities campaign for the Welsh Government since the start of lockdown sharing compelling stories about the amazing work that our communities are doing across Wales. And the volunteers have stood out as exceptional individuals who really make a huge difference. This week we got to celebrate them by making more content and telling even more heart-warming stories, including that of Tom Kendall, who has been volunteering since the beginning of lockdown. Tom spoke with Deputy Minister, Jane Hutt, about his volunteering work, telling her that volunteering for him was about ‘doing the little things, gwneud y pethau bychain’, but making a big difference. You can listen to their chat here and also hear what Mr Davies of Llanbadarn Fawr had to say about the difference volunteers in Aberystwyth have made in his life during lockdown, here. For more information about how you can volunteer in your community click here.


2. How can employers support the Black Lives Matter protests?

This week the Black Lives Matter movement truly took hold of global consciousness, dominating the news agenda worldwide.

We added the voice of Capital Law to the conversation, particularly in relation to how employers can be supportive of their employees who wish to take part in the protests that are happening in cities across the UK. Employment lawyer, Mary Goldsbrough spoke to Personnel Today, offering the legal stance on the issue:

“Many employees may request annual leave to enable them to attend. Ordinarily, employees should give employers notice which is twice the length of the period of leave they have requested. However, as some BLM events are organised at short notice, employers may wish to consider authorising leave requests on shorter notice to demonstrate understanding of the employee’s cause and, possibly, their own support for the BLM movement.

“Employers should adopt a consistent approach to requests from employees to attend such events and to dealing with any unauthorised absence. The approach taken should be applied equally and consistently across the business to avoid claims of discrimination,” said Goldsbrough.


3. Encouraging people to use only what they need



Looking after our water is even more important during the dry weather. Dŵr Cymru Welsh Water are working hard to do this and we made this TV ad to show how you can help too. Catch it in between Epic Games tomorrow night on ITV.


4. Launching a record label to support the next generation of creative talent

This week we have been sharing the news that our client, Coleg y Cymoedd, has launched a record label to provide aspiring musicians with a platform to get their music out to the masses. ‘Cymoedd Creative Records’ gives learners studying on its creative music courses the chance to release their own music to the public. Learners signed to the label will see their songs added to leading music streaming platforms, including Spotify and Amazon Music. You can read more about the story here.


5. A sustainable defence to battle Covid-19

Across Wales, businesses of every shape and size have transformed their operations to allow them to join the fight against Coronavirus. In Caerphilly, Transcend Packaging, a sustainable packaging specialist and the first company in Europe to produce paper straws for major quick service restaurants, has converted operations at its Ystrad Mynach manufacturing base to create nearly 3 million protective face shields. Made from reinforced paper boards and recyclable materials, the inexpensive visors are designed for single use and to be recycled, and orders are flooding in from as far as Japan.

This week, we revealed how a partnership with the Life Sciences Hub Wales has led to over 1.5 million of Transcend’s face shields entering directly into either NHS Wales or the UK Department of Health and Social Care agencies to support staff on the frontline. You can read the full story with Business Insider, Business News Wales,, and Packing News, to name a few.