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The Week That Was #219... 5 peeks behind the week at Working Word


Essential services in troubled times. Assessing where we are 50 years after the Equal Pay Act. Launching a creative platform during Covid-19. Sharing the story of a coronavirus-fighting Welsh business. Talking all things infrastructure and building.


It’s been another week at Working Word of comms through the crisis. Here’s five peeks behind our week…


1. The Equal Pay Act turns fifty, but why are women still being paid unequally?

Today marks the 50th anniversary of the Equal Pay Act in the UK – an act that prohibits any less favourable treatment between men and women in terms of pay and conditions of employment. Although in recent years the UK has made great strides towards ending gender pay gap disparity, experts argue the coronavirus pandemic could widen the gender pay gap in years to come. One of the experts, Alex Christen, an employment lawyer at Capital Law argues that the coronavirus is already starting to have a detrimental impact on the equality of women both in the workplace and in the household. This week, we secured opportunities for Alex to share her thoughts with The Telegraph, Stylist and in today’s Western Mail.


2. Talking essential services in troubled times in The Times

It’s been a worrying time for all of us. Alongside concerns about health, people have understandably worried about mortgage payments, insurance policies, cancelling holidays and ensuring services like broadband are working when they’re working from home. These can have all have a big impact on mental and financial health. Peace of mind in sorting them out tends to come from someone speaking to someone in a contact centre, whether that’s by phone, live chat, email or social media. We secured a spot for Sandra Busby, managing director of Welsh Contact Centre Forum in Tuesday’s Times, talking about just this, alongside how contact centres are adapting to a new way of working.


3. Sharing the growth in creatives sharing and audiences consuming Welsh culture on AM

We might not be able to go to the theatre, watch a live band or an art gallery right now, but that doesn’t mean Welsh culture has ground to a halt. Since launching pre-lockdown, cultural platform AM has seen a huge growth in creators and consumers sharing and enjoying creative content from Wales. 

The platform has hosted live and exclusive premieres of plays from the National Theatre Wales, Theatr Genedlaethol and BBC project Network, which sees new digital commissions around making and experiencing theatre during lockdown.  Add to that, live sessions from musicians, new visual art and loads more. Alun Llwyd from Pyst, the company behind AM, believes a new audience is being created across disciplines where people pop in to watch a play and discover a new song, illustration or poem.That’s got to be good for Wales’ cultural future.

To learn more about AM you can read the story here or tune in to Radio Cymru Bore Cothi on Monday morning.  But really what you should do, is go and lose yourself in AM.


4. Return to the frontline for Welsh business in the fight against Covid-19

Across the country, businesses from a range of industries have been doing their bit to help in the fight against coronavirus. Step forward, manufacturer BCB International. The Cardiff company has a 160-year legacy of manufacturing life-saving survival gear and protective equipment for British military and adventure seekers, with the firm’s founding father, Dr. John Collis Brown, having originally created cough medicine that brought relief to British soldiers suffering in the trenches of the Crimean war.    

In response to Covid-19 and with the help of Life Sciences Hub Wales, BCB has converted its factory to create high strength alcohol hand sanitizer, which it has also named after Dr Brown.To date, BCB has supplied over 250,000 litres to NHS Wales, police forces, emergency responders and other frontline staff.The business is also working towards supplying NHS Wales with additional PPE equipment such as gowns, gloves, masks and shields.We’ve secured coverage of BCB’s story on Business News Wales, Business Insider and Wales 247


5. Talking infrastructure and environment with The Welsh Agenda magazine

How does our thirst for connectivity balance with preserving environmental and cultural heritage?  That’s what our client WSP, the engineering professional services consultancy, discussed in a four page feature we worked on in the latest issue of the IWA’s The Welsh Agenda magazine, which landed this week.