Latest Stories

The Week That Was #217... 5 peeks behind the week at Working Word


Calling for more foster carers during Foster Care Fortnight. Warning about the risk of pets developing separation anxiety post-lockdown. Shedding light on good deeds in the Evening Standard. Rallying to support frontline services. It’s been another week at Working Word of comms through the crisis.


Here’s five peeks behind our week…


1. Calling for more foster carers during Foster Care Fortnight  

This week saw the start of Foster Care Fortnight, the UK-wide foster care awareness campaign celebrating the amazing work of foster carers across the country. Not only does the campaign raise awareness of fostering, it reminds us all of the foster carers who positively influence and change the lives of children and young people in need. Read more about our client, Five Rivers Child Care and its amazing foster carers on Doncaster Free Press, Yorkshire Post, New Valley News and Cornwall Live. We also secured interviews with our foster carers on BBC Radio Manchester, Revolution 96.2 and Peak FM as well as print coverage in the Yorkshire Evening Post, the St Austell Voice and the Newquay Voice.


2. Warning about the risk of pets developing separation anxiety post-lockdown

Many dog owners across the country will have been enjoying spending extra time with their pets over the lockdown, but while this time together will have been a dream come true for dogs, it could cause problems down the line.

Our client, Burns Pet Nutrition, is warning owners that their dogs could develop separation anxiety once the lockdown ends after becoming used to having their families around 24/7. Burns warns this could be especially a problem for puppies who have only ever experienced life in lockdown and is urging owners to take steps now to prepare their pets for the return to normality and prevent them from developing problems.

You can read more about this and Burns’ tips to prevent anxiety problems from developing in the coverage we secured on Leader Live, Tenby Observer and the South Wales Argus.


3. Shedding light on good deeds in the Evening Standard

Helping others is fantastic. But when helping others can also help you, it’s even better. That’s how Cardiff-based chef Grady Atkins feels as a result of his decision to become the local ‘breadman’ and deliver up to nine fresh loaves a day to his local community.

As part of our #HomeNotAlone campaign, we secured coverage in the Evening Standard. In the article, Grady said  “I can’t remember anything in my career that’s given me this much joy”. It’s clear that the joy Grady refers to also extends to the recipients of his loaves and now the local care home which he has raised over £500 for.

If you know someone who is doing something remarkable in their community, let us know by commenting on the campaign’s social media pages (Facebook and Twitter in English and in Welsh).


4. Rallying to support frontline services

Coleg y Cymoedd, one of the largest colleges in South Wales, has been doing its bit to support the NHS in the fight against COVID-19. The college has donated hundreds of bottles of hand sanitiser as well as well as every single item of personal protective equipment from across its departments to local care homes and health boards.

It has also opened up its campus healthcare services, with the NHS using rooms to train retired staff returning to the frontline and the Welsh Blood Service using the college’s facilities as donation stations. You can read more about Coleg y Cymoedd’s efforts on FE News and New from Wales.


5. Kings Monkton School were prepared for online learning

Since ‘lockdown’ began Kings Monkton Independent School in Cardiff has been ‘business as usual’, albeit virtually. Pupils have had direct access to their teachers and all online resources, kickstarting each day at 8am with their KM radio programme, just before learning and pastoral care begins. This week Independent Education Today showcased how they were more than prepared to take all their learning online, and because of this preparedness they can now concentrate on getting pupils ready for what September will bring. They are using the lockdown time to help prospective university students learn more about life away from home including how to go about renting accommodation, understanding contracts and paying bonds, as well as helping them be bank account and student loan savvy. And for pupils returning to Kings Monkton in September they are using the time to give them an extra leg-up to be prepared for the next level of learning. Read about how they are excelling at this here.