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The Week That Was #216... 5 peeks behind the week at Working Word


Working with star actors. Sharing inspirational foster care stories. Talking a return to work on the TV news.  Helping our four-legged friends in need. Putting the spotlight on fantastic deeds across Wales. It’s been another week at Working Word of comms through the crisis.


Here’s five peeks behind our week…


1.Working with actor Luke Evans to share messages of solidarity



Messages of solidarity and understanding can make a big difference right now. This is something we’ve been working on with actor Luke Evans for Welsh Government’s ‘Looking out for each other in COVID-19’ / #HomeNotAlone campaign. Luke recorded a very special recital of a poem written by our own Dan Tyte which describes the emotions of ‘lockdown’ and the uncertainty of this time, but with a hopeful message that while we’re home, we’re not alone. The video has been watched 572k times across Facebook, Twitter and Instagram and received nearly 20,000 shares, likes and positive comments.  

Follow the account on Facebook and Twitter in English and in Welsh for advice on how to look out for each other safely.


2. Inspirational stories shared ahead of Foster Care Fortnight

Next week marks the start of Foster Care Fortnight, an annual campaign dedicated to raising the profile of fostering and recognising the foster carers who have transformed the lives of children and young people in need.

To help encourage more people across the UK to consider a career in fostering, at a time when there are a record number of children in care, we are sharing 11 inspirational stories foster carers from across the country for our client, Five Rivers Child Care.

The Fortnight doesn’t start until Monday, but we’ve already secured a number of pieces of coverage including in the Salisbury Journal, the Oldham Chronicle and the Derbyshire Times.


3. Helping dogs in need 

It’s a particularly difficult time for charities at the moment as in-person fundraising events come to a halt and charity shops close their doors. Welsh animal charity Hope Rescue, which has a rescue centre in Llanharan, has been struggling to stay afloat after losing its main sources of income following the lockdown. It's a major struggle as the charity continues to lose £1,000 of income every single day.

To help, our client Burns Pet Nutrition has donated three months’ worth of dog food to feed the animals in Hope’s care and ease the financial strain the charity is under. You can read more about the story in this week’s Carmarthen Journal and Llanelli Star, as well as online on Pet Gazette and Wales 247.

Also, keep your eyes peeled as the story is also set to feature on BBC 1’s ‘The Great Indoors’ presented by Carol Vorderman next Thursday 14th at 7.30 p.m.

If you’d like to support Hope Rescue with a donation, click here.


4. Talking a return to work on BBC Wales Today

On Monday BBC reported on a leaked government document on consultation around a return to workplaces.  We secured a spot on BBC Wales Today for our client Sandra Busby, managing director at the Welsh Contact Centre Forum to talk about what a return to work could look like.  As we’ve come to expect from TV news these days, Sandra wasn’t sat in a studio but beamed from her home to hundreds of thousands of viewers across Wales.


5. Putting the spotlight on the fantastic work of communities across Wales


We’re now in our sixth week of lockdown, but the people of Wales haven’t stopped doing great things for their communities. We’re clapping every Thursday (now donning pots and pans), we’re seeing street bingo evenings, cul-de-sac concerts, and others working to feed the NHS. This week, we put the spotlight on Emma, a baker from Carmarthen, who has been making cakes and sweet treats for NHS workers and care home staff in her local area as a thank you for all their hard work.

Do you know someone doing something great in your community and deserves a share of the well-deserved spotlight? Comment on the campaign’s social media pages and follow on  Facebook and Twitter in English and in Welsh for advice and support on how to look out for each other safely.