The Week That Was #215... 5 peeks behind the week at Working Word
Creating a television advert about vital work taking place during COVID-19. Showing how words matter for the Orwell Prize. Producing video resources for the Welsh curriculum. Hitting the right note with Vice coverage for Dydd Miwsig Cymru. Another week at Working Word of comms through the crisis. Here’s five peeks behind our week…
1. Creating a television advert about vital work taking place during COVID-19
Keeping the water flowing to our taps has never been more important than it is now. That’s why you’ll see Dwr Cymru Welsh Water workers out and about- including on your TV screens in an advert we produced about the essential work they’re still carrying out. The ad premiered in some primetime slots on ITV and S4C this week- you might have seen it the Corrie ad break. Keep an eye out for the important message (or watch it here).
2. Talking business interruption insurance with the BBC
Since the onset of this crisis our client Capital Law has seen a huge surge in requests from clients to pursue their insurance companies following rejected claims for business interruption insurance. Many of these clients are restaurants and bars who were forced to close following the lockdown and whose insurers have rejected their claims, despite policies outlining coverage for infectious diseases and more. We shared these stories with the media, setting up interviews and comment opportunities with a number of food and drink industry titles, as well as a feature piece with the BBC. The piece, which played on TV and network online pages, showcased Guto Llewellyn discussing how Capital are helping clients to pursue their insurers, as well as an interview with a Cardiff restauranteur and publican, who is working with Capital to ensure their insurance company pays up.
3. Announcing Political Trailblazers with the #OrwellPrize
We’re always thinking of new ways to tell stories and never has that been truer than with filmed content during lockdown. As part of the work we’ve been doing with the Orwell Foundation, we have so far made eight short films to announce nominees in the annual Orwell Prize across four categories: Political Fiction, Political Writing, Journalism and Exposing Britain’s Social Evils. Our first film received 160k organic views on Twitter and the second was shared by Penguin Books UK! Not a bad start.
Originally, our plan was to film judges in person at an event at Tate Modern but with lockdown our team started thinking differently. Rather than another Zoom or Facetime film, we decided to place the importance on the words in this typographical film about the Political Writing category, narrated by category judge and Bloomberg senior exec editor Stephanie Flanders. It’s Orwell after all: words matter.
4. Level-up for Welsh Education with Research
Before the lockdown, Welsh education was already undergoing big changes following the publication of the Curriculum for Wales in January. In light of this, Cardiff High School partnered up with education thoughtleaders ResearchED to hold their first ever event in Wales, ResearchED Cymru.
ResearchED is an organisation that brings teachers and researchers together to share research and explore what works in the classroom, setting out to transform the impact teachers have on learners.
Our team was on hand to film talks from the sell-out event, producing three speech videos (so far) from leading names within the education arena. Teachers are now able to watch these as professional development material during lockdown, as they seek to ensure Curriculum for Wales is a success for the children of Wales.
We’ve also produced a flagship ResearchED Cymru video that has already caused waves on Twitter. Check it out here.
5. Hitting the right note with Vice coverage for Dydd Miwsig Cymru
It feels like a lifetime ago that we were organising Welsh language music gigs in the British Music Experience in Liverpool, the UK’s smallest house in Conwy and many others across Wales for Dydd Miwsig Cymru. But this week, an article published by Vice about the rise of Welsh language music brought all those amazing memories from February flooding back. The feature mentions many Welsh music highs of the last 12 months, from Cate Le Bon’s Mercury Prize nomination, Alffa’s “Gwenwyn” becoming the first Welsh-language song to reach a million streams, to the biggest Welsh Language Music Day since it started five years ago. We were chuffed to speak with writer Rhys Thomas about this piece, offering some go-tos and insights to inform the story. Give it a read here.