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The Week That Was #210…5 peeks behind the week at Working Word

Securing prime time spots for clients around the coronavirus conversation. Helping food and drink businesses collaborate. Sharing eco-messages and inside knowledge. Encouraging travel from your own sofa. It’s been another week like no other, but a productive one for the Working Word team. Here’s five peeks behind our week…


#1. Securing prime time spots for clients adding to the coronavirus conversation

With the news agenda understandably dominated by coronavirus currently, we’ve been working with clients to provide reassurance to customers in this troubling time. We secured a spot for Principality Building Society on BBC Wales Today this week as part of a wider business story about coronavirus. Chief customer officer Julie-Ann Haines told business correspondent Brian Meechan how the building society is supporting its customers through this challenging time, talking through mortgage holidays and more.

Businesses also need support and understanding to navigate a landscape which changes daily can be difficult.  So, we arranged for Wales’ largest firm of chartered accountants, UHY Hacker Young, to provide the Western Mail with a double page COVID-19 guide to help Welsh businesses secure the help they and their employees need.     

Contact centres have been the ‘unsung heroes’ of this crisis, according to our client Sandra Busby, managing director of the Welsh Contact Centre Forum. Agents at centres across Wales have helped people not just check symptoms, but work through bills, insurance policies or cancel holidays.  We helped the industry’s voice be heard on BBC online.

Working with Life Sciences Hub Wales, we’ve help to share the news that GPs in Wales will soon be able to offer video consultations to their patients. The NHS Wales Video Conference Service is currently being piloted in Aneurin Bevan University Health Board, but is set to be rolled out across the country in April. If you’ve not heard the news via BBC Radio Wales, or Wales Today, you can read the details on BBC Online.

#2. Working together to help the Welsh Food and Drink Industry

 This week it’s been all hands-on deck working with our client, Food and Drink Wales Industry Board – the voice of the industry in Wales. The impact of the COVID-19 crisis has been wide ranging and fast moving across the food and drink industry and while some companies and food producers are in desperate need of extra staff to meet a surge in demand, others in the hospitality and food service industry are having to furlough skilled staff indefinitely.

As a solution, we worked with the Board to create a Facebook Group to encourage food and drink businesses to post roles they are looking to fill and others to join and look for opportunities. The Facebook Group has already proved its success with members including Puffin Produce and Capestone Organic sharing opportunties. We’ve been busy sharing the Facebook group among the food and drink networks in Wales and also secured coverage in The Sun’s employment pages, both online and in print earlier this week.

#3. Exploring the Celtic Routes from your sofa

Things are evolving so quickly in the current climate. But one thing is clear, the travel sector is adapting. While we cannot encourage travel right now, we can inspire for future travel plans, and with this approach firmly in mind this week we secured coverage in the Metro and Metro Scotland for our client Celtic Routes, which you can read here.

The very nature of the Celtic Routes initiative is to shine a light on the two Celtic nations of Ireland and Wales, and particularly the six counties of Wexford, Waterford, and Wicklow in Ireland, and Pembrokeshire, Carmarthenshire and Ceredigion in Wales. While travel is currently restricted between the two countries, their ancient stories and their bond still exist.

#4. Waterstone Homes shares inside knowledge with UK wide audience

During these difficult times we’re working even harder to get that extra bit of coverage for our clients, and we were thrilled to secure a spot with the Express for luxury house builder Waterstone Homes’ Sales and Marketing Director, Andrea Gardner. Andrea was asked to share her wealth of knowledge with homeowners on how to add value to their homes during COVID-19 lockdown. Her key messages was not to attempt any DIY that could result in injury, saying that we could not afford to put any extra pressure on our NHS.  She also advised homeowners to shop local by phoning local hardware stores as they are among the essential retailers open during the coronavirus lockdown. She also had some great first-hand knowledge of exactly when potential buyers make their critical decisions to buy a home, essential reading if you’re considering selling your home. Read the whole article here and for some show home inspo check out their latest developments out here.

#5. Peddling the eco message for WSP

Following the conclusion of the Clean Air Plan for Wales consultation period on March 10th we worked with Barny Evans, Head of Sustainable Places, Energy and Waste at WSP on a feature for the Western Mail, which considers the future of Welsh transport and how it fits into our clean, zero carbon future. The piece which outlines all of the significant ways our transport systems can be optimised and made more ecologically sound ran as a double page spread in Wednesday’s business pages.