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The Week That Was #208…5 peeks behind the week at Working Word

Launching a new digital platform for creatives. Securing a big splash with Ireland’s top travel writer. Promoting a multi-million pound transport project. Responding to the budget.  As you’d imagine, it’s been a busy week here at Working Word. Here's five peeks behind our week…


1.Launching a groundbreaking digital platform for creatives

This week we’ve been working with the good people at Pyst, sharing the exciting news about AM, a new digital platform for Welsh creatives with the bold ambition to be the place where all new artistic work from Wales premieres - from a poem to an illustration, a film or a music video. Creatives can set up channels on the platform across five areas - Listen, Watch, Words, Festivals and Gigs. Each channel is a snapshot from the artists that are making Wales such a creative country right now. The first major showing on the site is a critically lauded Manic Street Preachers film, with the iconic Welsh band and director Kieran Evans choosing the new platform over streaming services like Netflix and Amazon.  Following last year’s tour of UK cinemas, Be Pure, Be Vigilant, Behave will be streamed on AM from today.  So that’s your Friday night sorted! Watch the film here.

To help spread the news, we reached out to our media contacts securing a heap of coverage including BBC News OnlineCymru FywGolwg, BBC Radio Wales Breakfast Show, BBC Radio Cymru, and iconic music title NME.

AM is free and available to download now from Apple’s App Store and Google Play.  Get lost in the work of new Welsh voices here.  


2. Ireland’s top travel writer showcases the Celtic Routes

Last Saturday, Pól Ó Conghaile (travel editor of the Irish Independent and contributor to National Geographic Traveller) dedicated his column in the Independent’s Weekend magazine (also published online here), to our launch of the Celtic Routes, a brand new tourism campaign delivered by a cross-Irish Sea set of collaborative counties in Ireland and Wales, who have joined forces to create a new tourism heritage project. 

Speaking about the Celtic Routes, Pól comments: ‘Forget FOMO. 'SlowMo' is the buzzword being used in southwest Wales and Ireland's sunny southeast. Tapping trends for slower, unplugged travel, the local authorities that are running the initiative (which is 80pc funded by the EU's Ireland/Wales programme) hope it will persuade visitors to skip busy cities, stay longer and spend more.’

He signed off the piece - ‘Siwrne dda (have a good journey)!’ – thanks Pól!

3. Transforming transportation across North Wales

This week we secured coverage in the Daily Post for our client WSP – a global engineering professional services consultancy, with Welsh offices in Cardiff and Wrexham – on transforming transport infrastructure across north Wales. The piece details the plans for the many hundreds of millions of pounds of investment in roads, multi modal transport and active travel solutions across north Wales. The full page spread featured WSP’s Growth Director, Mark Valentine, who discussed the infrastructure investment planned for the region following the unveiling of the Welsh budget 2020-21 last month – the first since last year’s declaration of a climate emergency by the Welsh Government.


4. Breaking down the Budget

This week the Chancellor of the Exchequer, Rishi Sunak, stepped up to deliver the 2020 Budget. Considering the current coronavirus crisis and the fact that Mr Sunak was appointed less than a month before, many were wondering what the famous red box would deliver. Thankfully, if anyone was going to understand what the Budget’s announcements meant for people in Wales, it was the experts at UHY Hacker Young, who hosted their post-Budget Breakfast to reveal all. If you’re still wondering what the UK Government’s spending plans mean for you, your family, or business, read the views of UHY’s partner Elliott Buss here.    


5. It’s Welsh Beer Week, CHEERS!

Friday night, pint night, right? Well, given that this is Welsh Beer Week, we’d suggest you deserve a tipple or two tonight.

This week saw the Welsh Drinks Cluster collaborate with independent breweries, wholesalers, distributors and pubs across the country to champion the exceptional beers and ales Wales has to offer. The rise of the Welsh brewing industry can be seen throughout the nation, with a number of craft breweries joining established producers across the country. Thanks to the campaign, an estimated 1000 beer pumps of Welsh made beer are now flowing across the country. Welsh Beer Week runs until this Sunday, so you still have time to find your new favourite pint. In the meantime, why not watch the film we made here and meet just a few of Wales’ talented brewers.