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The Week That Was #207…5 peeks behind the week at Working Word


Showcasing Welsh produce on Saturday Kitchen Live. Party Political Broadcasts for Plaid Cymru. Celebrating World Book Day. Talking transport infrastructure changes. New healthcare tech. Socials for TEDxCardiff. Yep, it’s been another productive week here at Working Word. Read on for 5 peeks behind our week…


1. Showcasing Welsh produce on Saturday Kitchen Live

Last Sunday was St David’s Day, the culmination of our campaign promoting Wales’ food and drink producers to an international audience for Food & Drink Wales, the Welsh Government’s Food Division. Thanks to the work of our team, last weekend Saturday Kitchen Live host Matt Tebbutt and his panel tucked into some incredible Welsh food and drink live to an audience of millions. Ahead of the show we’d been busy behind the scenes, securing the spotlight and ensuring products from the likes of Gower Cottage Brownies, Pembrokeshire Beach Food Company, White Castle Vineyard and more were showcased in a five minute segment on the show. Food & Drink Wales and the producers were thrilled with the exposure and subsequent social buzz, with many noting that orders immediately went through the roof (check out Gower Cottage Brownies owner Kate tweeting that she’d had an influx of orders as a result of the coverage. Watch it here on iPlayer (it’s 1.04 into the programme if you want to get to the good stuff.)


2. People for Plaid

In our latest TV advert for Plaid Cymru, we focused on what makes Wales so unique: its people. Party leader Adam Price visited his parents’ home in Ammanford, where his mother is a full-time carer to his father, to highlight the social care crisis happening in Wales. The piece aired on BBC, ITV and S4C at 7pm on Thursday evening.


3. Celebrating World Book Day

Yesterday the world celebrated World Book Day, but we’ve been prepping for the day for months for the Books Council of Wales.

To mark World Book Day there were two book events for children, one at Theatr Felinfach in Ceredigion and one at the Riverfront Theatre in Newport. Over 600 primary children attended the events aimed to inspire children to read and have the chance to meet their favourite Welsh authors. To hear more about the events you can watch Heno or listen to Radio Cymru’s Bore Cothi (19:57).  

A special Top Trumps-style game for children was created, featuring characters from Welsh books old and new. One approach we took to promote the game was through Instagram, creating a ‘puzzle grid’ of the cards; take a look here and learn more about the card game in our piece in Golwg.


4. Transport in Wales – a revolution in the making?

We started working with global engineering professional services consultancy WSP last month and on Saturday (February 29th) our first piece of coverage landed – a double page spread in the Western Mail featuring Growth Director, Mark Valentine, discussing what he believes are the major Welsh infrastructure projects set to reshape the nation for future generations. The feature was accompanied by an online version on


5. Giving Welsh healthcare professional a first look of new global tech

This week our client, Life Sciences Hub Wales, welcomed FujiFilm to its Cardiff offices to give healthcare professionals a first look at its latest medical innovation. At an exclusive event at the Hub, Fujifilm unveiled its latest product – the ‘FDR Nano’ –  an innovative mobile X-ray scanner that uses artificial intelligence to instantly flag up abnormalities that need further investigating. The product is set to revolutionise healthcare, speeding up diagnosis and treatment for patients.

We secured coverage of the event in a range of titles including  Health Tech Digital, Hospital Hub and Wales 247


And finally… Getting inspired at TEDxCardiff

What better way to spend St David’s Day than having conversations about how we can make Cardiff a better place to live? Our team worked the socials at the TEDxCardiff event last Sunday and witnessed some truly inspirational talks. From experts in sustainability and creativity, to health and homelessness, we spent the day documenting the event on the TEDx channels and taking in all the ideas on how to make our city a better space for everyone. If you missed out on a ticket, you can watch all the talks back on YouTube in a few weeks – keep an eye on the TEDxCardiff socials to see when they go live!