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The Week That Was #206…5 peeks behind the week at Working Word


From filming a foodie feast for St David’s Day to tackling fostering misconceptions, to promoting a centenary and discussing a new digital currency in Wales, it’s been a busy week here at Working Word. Here's five peeks behind our week…


1. Filming a foodie feast for St David’s Day

St David's Day Feast from Working Word on Vimeo.

With St David’s Day on Sunday, we’ve been working with Food & Drink Wales to create the ultimate foodie feast using the best Welsh produce as a real celebration of the day. We shot the video of a St David’s Day feast giving people ‘foodspiration’ for what to serve on Sunday, from a classic leek & potato soup with Caerphilly Cheese, to a showstopper centre piece of Welsh lamb. The recipes for each of these dishes are available to view on Food & Drink’s website, so you can recreate them for yourself. Dydd Gŵyl Dewi Hapus!


2. Celebrating the best food and drink producers in Wales ahead of St David’s Day

In the run up to St David’s Day, we’ve been busy securing coverage for food and drink producers, chefs (and even potential new emojis!) in regional and national media as part of the work we’ve been doing with our client Food & Drink Wales, in order to build momentum around Wales’ incredible food and drink scene.

This week we secured coverage with high profile blogger, London Unattached, as a result of a press trip we organised, so read about the amazing places to eat in Mid Wales and the drinks producers you can find there. We also worked closely with Olive Magazine to help them create their North Wales foodie guide, which you can read here.

Ever thought that there is a serious lack of Welsh food and drink emojis? Well, so did we! We’ve been talking about Food & Drink Wales lobbying the Unicode Consortium (the people who decide what new emojis are launched each year), for new Welsh emojis including Bara Brith, a leek, Caerphilly cheese, Welsh lamb and Welsh cakes. You can read about this on Business Live, Denbighshire Free Press, North Wales Chronicle, Taste at 55, North Wales Pioneer, Rhyl, Abergele and Prestatyn Journal, and Wales 24/7, among others.

This week we also received our copy of March’s Choice magazine and saw a feature we worked on about Silver Circle Distillery owners, Joe and Nina Howden, and their incredible Wye Valley gin.

And finally, we also got our hands on the latest edition of Stir It Up magazine, and enjoyed a feature we worked on about food provenance, including thoughts from Welsh chef Tom Simmons who explains why he’s so passionate about using Welsh produce in his restaurants.


3. Dismantling the heteronormative idea of family

For LGBT History Month we have been working with our client, Five Rivers Child Care, on breaking down misconceptions surrounding foster care recruitment across the LGBT community. Though more LGBT individuals and couples are becoming parents and starting families of their own, there still exists a heteronormative idea of what a family is.

Five Rivers spoke to Attitude Magazine, the UK’s best-selling LGBT magazine, who ran a full page spread dismantling the misconceptions on prospective LGBT carers. To read the full piece, be sure to pick up Attitude’s April issue.


4. 100 years of the Church in Wales

100 years of the Church in Wales from Working Word on Vimeo.

To tell the story of the Church in Wales - as part of its centenary celebrations - we sent Church historian Reverend Dr Trystan Owain Hughes back in time to when it all began in 1920.


5. How a digital currency could boost Wales’ regional autonomy

It’s very early days for Wales’ digital currency, Celyn, which is currently in a trial phase in north Wales, but there are potentially exciting times ahead. This week Rachel Hillier, who leads Capital Law’s financial services team, and is also a member of the Fintech Wales advisory board, and the Crypto Assets Professional Advisory Group, gave the Western Mail and the lowdown on Wales’ ambitious plans to develop its own digital currency and what it could mean for SMEs across Wales.