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The Week That Was #205…6 peeks behind the week at Working Word


From promoting the beautiful coasts of Ceredigion and tackling plastic waste with jewellery, to sharing a ministerial visit, 10 food wonders from Wales, working with serious foodie influencers across the UK and telling stories in tunnels . It’s been another busy week at Working Word HQ. Here’s six peeks behind our week…


1. Discover Ceredigion in The Times Weekend supplement

Our client Discover Ceredigion wanted the UK public to be more aware of the coastal county of Ceredigion. So securing a coveted slot in The Times’ Weekend supplement, online and in print pretty much ticked all the boxes with a feature that told readers where the top 30 places were in the UK to find the perfect pub lunch.

Ceredigion’s contribution was Tregaron’s 400-year-old grade II listed Y Talbot, which is at the foot of the Cambrian Mountains, close to Cardigan Bay. Dafydd Watkins, the Talbot’s Marco Pierre White-trained head chef was commended for focusing on Welsh produce. Check out what Y Talbot has to offer here - - and see who else made the perfect pub lunch cut here.


2.  Sharing a story of an environmentally conscious teen

We’ve been telling the story of Sadie, a 16-year-old entrepreneur from Pembrokeshire who has set up a jewellery business to help a marine conservation charity with a goal of a plastic-free coastline. Sadie launched My Coast after completing her GCSE’s and with 11 weeks off before the new school year started, wanted to use her time to create an enterprise with a conscience. Using online tutorials to learn how to make jewellery by hand, within only a few weeks, My Coast was operating.

Working to raise awareness for our client, Big Ideas Wales which offers free business support for young entrepreneurs like Sadie, we crafted a story for media and sent it out to key titles in Wales. You may have seen Sadie’s story in Business News WalesNews from WalesWales 247 and her local papers the Western Telegraph and Tenby Observer.


3. Burns Pet Nutrition welcomes Welsh Assembly Member

This week, we worked with Burns Pet Nutrition to share the story of Welsh Assembly Member Eluned Morgan’s visit to the firm. During her visit, the Minister met with Burns’ founder, John Burns, and heard about the company’s commitment to helping the local community. She also spoke with people benefiting from the Burns Pet Nutrition Foundation, a charity established by the firm to support locals, and praised the pet food provider on its work to tackle isolation and other social issues through its charity schemes.

We secured coverage of the story in the Llanelli Star and on Pet Business World.


4. Sharing ten Welsh wonders ahead of St David’s Day

We’ve been working with Food & Drink Wales on its St David’s Day campaign to create a greater awareness of Welsh food and drink producers. As part of this, we secured coverage for ten different Welsh producers across Wales on Great British Food’s website.  We pitched the feature to be able to showcase a big range of food and drink producers here in Wales, so there’s everything from gin and cheese, to chocolate and smoked salmon. If you’re in need of some food inspo then look no further!

You can read the article online here.


5. Showcasing the best food and drink that South Wales has to offer

As part of the work we have been doing with Food & Drink Wales, we’ve been organising a number of press and influencers trips. Foodie blogger Katya from East London Mornings travelled to south east Wales to experience the best food and drink in the area. She put together an amazing Instagram story with tips and advice for where to stay and what to eat in the region. She also wrote about her visit in this awesome blog post.


6. Telling stories (even in tunnels)

As part of our work with Dwr Cymru Welsh Water, our cinematographer Tom undertook Medium Risk Confined Space Training with the Mines Rescue Service in order to access and film inside the Wentwood Reservoir valve tower. The tower is 30 meters high and stands in the reservoir which is currently empty and undergoing renovation.

Tom participated in written and practical exams to learn how to manage the risks involved in working in confined spaces. This included a simulated emergency situation requiring use of escape breathing apparatus. This training further increases Working Word’s capacity to tell stories no matter where they happen!

MRS Training and Rescue provide an emergency response service to the water and mining industry.