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The Week That Was #204… 5 peeks behind the week at Working Word


From tackling misconceptions around the LGBT community, promoting Cymraeg music and Welsh beer to celebrating the launch of a new Knife and Fork location and ending single-use plastics, it’s been another busy week at Working Word HQ. Here’s five peeks behind our week…


1. Tackling fostering misconceptions with Five Rivers Child Care

As part of LGBT+ History Month, which runs throughout February, we’ve been helping independent fostering provider, Five Rivers Child Care, to challenge a common misconception that sexual orientation prevents LGBT+ members from fostering. Over 60 percent of people across the UK are unaware that same sex couples are eligible to foster, so we called on the LGBT+ community to consider local fostering opportunities and how they could make a difference. We secured coverage with a number of regional titles including Southern Daily Echo, Bromsgrove Advertiser and Oxford Mail.

We also shared the stories of some of Five Rivers’ LGBT+ foster carers, including Annabelle and Sally Avis who have been fostering since 2013. This week, Annabelle was interviewed by Heart Radio about her fostering story and why it’s so important for people from all different backgrounds to consider fostering. The interview was played as part of the news bulletins from 6-10am on all Heart’s Wiltshire stations.


2. Highlights from this year’s Dydd Miwsig Cymru

Somehow it’s already been a week since Dydd Miwsig Cymru – Welsh Language Music Day, a day filled with banging beats and grooving gigs all in the Welsh language. In its biggest celebration to date, Dydd Miwsig Cymru went from Bangor to Budapest, Liverpool to Llandysul with over 20 gigs hosted showcasing the very best of Welsh language music. This year we used Dydd Miwsig Cymru to encourage those interested in or currently learning Welsh to use ‘miwsig’ to help them, picking out words in songs they know or looking up ones they don’t know from the lyrics to expand their vocabulary. We worked with current learners who advocated this, and who told their stories on the likes of BBC World Service, Radio Wales and Capital FM. News of gigs, specially curated playlists and special releases for Dydd Miwsig Cymru were featured on BBC Radio 1 and Radio 4, 5Live, ITV Wales, while Saturday’s Guardian gave a whole full page to the previous day’s adventures in sound. 


3. Welsh Beer Week is coming!

It’s Friday, you’ve had a hard week and you’ve almost certainly earned a beer tonight. Why not make it a Welsh one?

This week we helped the Welsh Drinks Cluster to announce that a collaboration between Welsh independent breweries, wholesalers and distributors will see the first official Welsh Beer Week launch in pubs across the country on 8 March 2020. The rise of the Welsh brewing industry can be seen throughout the nation, with a number of craft breweries joining established producers across the country. Increased customer demand for new products that reflect Wales’ culture and heritage has seen brewers respond with an expansive variety of ales and craft beers. This March, as the Six Nations Rugby Championship drives the nation to pubs and gatherings around living room TVs, Wales’ brewers are joining forces to offer beer lovers the chance to support the home team at the pump as well as on the pitch. If you’re looking to be patriotic with your next pint, you’d better read all about Welsh Beer Week, here.      


4. Knife & Fork Food announces new venue

This week we announced that our favourite independent pub group, Knife & Fork Food, will be opening its sixth location in the coastal locale of Sully, injecting some traditional, community pub vibes into the heart of the town.

The company, which already has locations across Cardiff and the Vale, including The Conway in Pontcanna and The Pilot in Penarth, has acquired The Boat House and following a short rebrand period, will be opening as The Sully Inn on February 28th.

So far we have secured coverage of the announcement on Wales 24/7, Barry & District News, Penarth Times, News from Wales, Wales Business Insider and in the Western Mail.


5. A double page feature on single use plastic

Much like opening a shaken bottle of pop, discussions around single use plastics will inevitably result with an explosion of opinions. Consumers say that they want to be more sustainable, yet the market data shows that we are buying more plastic packaging than ever before.

This week, a double page feature in the Western Mail allowed the Welsh Drink Cluster to share how Wales’ soft drinks industry is working to provide customers with a range of sustainably packaged products, including those made from 100% recyclable material. Of course, it’s on us all to make sure we do the right thing and make sure we recycle those products correctly once we’re done with them.