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The Week That Was #202… 5 peeks behind the week at Working Word


From big reveals to promoting health care events, announcing new chapters to starting the DMC countdown - it’s been a busy week here at Working Word. Here's five peeks behind our week…


1. Can a Story Change The World?


We’ve been asking this big question to a host of brilliant people we’re lucky enough to work with.  The thoughts of the actor and activist Michael Sheen, Plaid Cymru leader Adam Price and BAFTA Cymru’s Hannah Raybould and others were revealed in a brand-new trailer for Working Word, premiered to the world this week.  Need help telling your next story? You know who to ask.


2. Preventing ill health for future generations

Our healthcare system is something we are all guilty of taking for granted sometimes. But, the truth is that our ageing population and a host of new challenges are placing increasing pressures on our health services. It’s a scary prospect, but the old adage ‘prevention is better than cure’ rings true.

For this reason, we’re working with the Life Sciences Hub Wales to promote its upcoming event, Tomorrow’s Health 2020, which will explore how new technology and services are easing the strain on Wales’ health services and helping to reduce preventable health issues. If you’re interested in learning how new tech can and will help us lead longer, healthier and happier lives, you don’t need to wait for the conference. You can read an expert thought piece from Cari-Anne Quinn, CEO, Life Sciences Hub Wales which appeared in this Monday’s Western Mail.


3. Five Rivers moves to Doncaster

It’s an exciting time for our client Five Rivers Child Care. The independent fostering provider has just opened a brand new office in Doncaster in Yorkshire and its team is hoping to find loving homes for the hundreds of children and young people in the local care system.

To help the Doncaster team promote the news, we put together a story to promote an upcoming open day, which was included in the Doncaster Free Press.


4. The Dydd Miwsig countdown is on…

It’s one week until Dydd Miwsig Cymru – Welsh Language Music Day and we are SO excited! This is our third year of working on the campaign and 2020’s Dydd Miwsig Cymru is set to be bigger than ever. We’ve been busy working away across film, social, events and media to organise gigs across the country, create engaging videos and tell the story of how Welsh language music is helping Welsh learners. Here’s a little run down of gigs taking place across England and Wales next Friday for Dydd Miwsig Cymru which we would love you to attend if you can make it:

  • Conwy: Singer Casi will be performing in the UK’s smallest house in Conwy, north Wales, and you can attend for free from 11.30am until 3.30pm
  • Liverpool: In the UNESCO City of Music, three-piece band Adwaith will play a free gig at the British Music Experience inside the Cunard Building at 1pm
  • Cardiff: Welsh language acts Al Lewis and HANA2K will be performing several sets each between 11.30 and 15.00 at St David’s 2 shopping centre in Cardiff, pop along to watch them

Check out @DyddMiwsigCymru on Twitter for full updates on events and to watch new vids being released soon


5. Learn to love AI

Awards season is around the corner for Wales’ contact centre industry. While the name of celebrity host for the 22nd annual Welsh Contact Centre Awards is still a closely guarded secret (previous hosts include David Walliams, Jonathan Ross and Claudia Winkleman), the shortlist for its newest category has been making the headlines.  This new category recognises businesses for innovative use of artificial intelligence (AI) or data.

To quote the managing director of the Welsh Contact Centre Forum, Sandra Busby: “The bigger picture around AI is one that can improve the lives of employees and customers, while creating efficiencies and insights for companies, improving the bottom line.  The individuals and companies nominated in this year’s awards are at the cutting edge of the customer service industry and deserve the recognition for making the lives of consumers better.” You can read the full shortlist, here.