Latest Stories

The Week That Was #200… 5 peeks behind the week at Working Word


From hitting the charts to sharing hobbies, Welsh drinks galore to revolutionary healthcare, it’s been a productive week here at Working Word. Here’s 5 peeks behind our week… 


1. ‘Yma o Hyd’ makes it to number 1

With less than a month to go until the fifth Dydd Miwsig Cymru, Welsh language music is at the top of one of the UK’s biggest download charts. Welsh legend, Dafydd Iwan has made it to the top of the iTunes UK song chart with his patriotic anthem ‘Yma o Hyd’, which means ‘Still Here’. The song that he originally recorded in 1981 beat Stormzy and Dua Lipa to the coveted spot. The YesCymru independence movement have used the song as an informal anthem and claim partial responsibility for its rise to the top of the charts.

If you want to learn more about Welsh Language Music keep Friday 7th February free and follow @DyddMiwisgCymru on Twitter to keep up to date with all the gigs and events happening nationwide. But for a sneak peek into who’s performing where, we can exclusively tell you that Al Lewis and HANA2K will be performing in Cardiff’s St David’s shopping centre and Adwaith, who recently won the coveted Welsh Music Prize, will be live in Liverpool.  More details coming soon…

To read more about Dafydd Iwan’s rise to number 1 click here:


2. Ensuring the voice of health watchdogs is heard

The NHS is a wonderful thing that we can’t take for granted. Ensuring that the voices of Welsh patients are heard is the task of our client, the Community Health Councils (CHCs) in Wales, an independent watchdog of NHS services within the country. This week we helped them to reveal their concern that too many people in Wales are still at risk of “irreversible harm or significant adverse outcome” because they are waiting too long for an eye care appointment. The findings of their report were broadcasted over the airwaves and will be shared in print over the next week. If you have any concerns on this, or any other issue regarding the health services you receive, please contact your local Community Health Council.


3. Spreading the magic of hobby sharing 

Over the past couple of months, we have been sharing the story of father-and-son duo, John and Jacob Gamble, through our campaign with The London Mint Office. Though they live 100 miles apart, it’s collecting coins keeps the two close together. Their uplifting story caught the attention of BBC East Midlands who wanted to speak with the duo to find out more, so we worked with the BBC to coordinate a film over Christmas.

When we finally saw the film last week it was a real heart-warmer and plenty of people who saw it on BBC’s social media channels agreed!  You can watch the film and hear their story here on BBC News online.  


4. It's never too late for a Christmas hamper 

Are you still feeling the Christmas spirit? Well, thanks to our work with the Welsh Drinks Cluster, food and drink bloggers across the UK are. And, they’re sharing that good cheer with international audiences, spreading the word that Wales makes some of the finest beverages on the market. Some of the UK’s most prolific food posters, including @Gourmelita, @Herfavfood and @Mondomulia, are having a bad start to Dry January (for the best possible reason) after receiving hampers that we’ve packed with samples and treats from Wales top drinks producers. Don’t worry, we included plenty of soft drink options in there as well. Now, we suggest that you make an extra New Year’s resolution to discover the true taste of Wales and encourage your local pubs and shops to do the same. 


5. Joining forces for healthcare 

This March, our client, Life Sciences Hub Wales, with be hosting ‘Tomorrow’s Health 2020’ – a brand new health innovation conference which will bring together experts from industry and academia to explore how collaborations between them could bring to life new revolutions in healthcare. They’ll be joined by global names such as Amazon, INTEL and Pfizer who will reveal how new technologies, like artificial intelligence, are set to transform the future health of people in Wales.

We secured coverage for the conference in a number of titles including the Western Mail, Business Live and Health Tech Digital