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The Week That Was #199… 5 peeks behind the week at Working Word


From road trips to coin collecting, environmental pawprints to festival fashion, it’s been a productive week here at Working Word. Here’s 5 peeks behind our week…


1. Exploring Aberystwyth with Esyllt Sears



Our latest content package in Visit Wales’ #thisismywales series went live a few days before Christmas and sees comedian Esyllt Sears embark on a road trip in and around her hometown of Aberystwyth. She takes us to her favourite places in the town giving serious staycation inspo for viewers in the UK planning their next getaway from the grind. Watch the video here.


2. A day in the life of a coin collecting duo

Back last year, we worked with The London Mint Office to launch a national campaign to bring family generations together through coin collecting. As part of the campaign, we called out to the public to find any coin collecting family duos and that’s how we met father-and-son John and Jacob Gamble. While John lives in Leicester, his son Jacob lives with him mum in Grimsby, and though the two live apart, it’s coin collecting that keeps their bond strong.

We thought it was a great story that would inspire other families to try coin collecting and so did BBC Midlands. They sent a team to visit John and Jacob over Christmas and joined them on the hunt for new coins. They interviewed the duo on BBC Radio Leicester to talk about their hobby and are currently developing a film to share with the public too.


3. Reducing pet food’s carbon pawprint

As people becoming increasingly aware of the devastating impact of climate change, many of us are now looking at our own carbon footprint and thinking about how we can become more eco-friendly. This includes our client, natural pet food company, Burns Pet Nutrition, which is committed to improving its sustainability and reducing its contribution to climate issues.

From making its packaging 100% recyclable and investing in its own recycling equipment, to providing staff with hybrid-electric cars, growing its own produce and installing energy efficient measures like solar panels and wool insulation throughout its offices, Burns has implemented a whole range of green initiatives. This week, we secured coverage for Burns in Real Business’ article exploring businesses which are taking a sustainable stance in 2020.


4. Sharing the news of the young entrepreneur designed for fashion success

If you’re looking for something to brighten up your January, look no further than our latest Big Ideas Wales story about a young fashion designer Laura-Shannon Harding from Bridgend who has just launched her own fashion brand Laura Shannon. Her festival inspired clothing range uses playful and colourful prints, embellishments and textures and has already caught the eye of the fashion elite, with Laura being invited to attend fashion shows at London Fashion Week. We’ve been sharing Laura’s story with Welsh media, working to raise awareness of the free business support young entrepreneurs, like Laura, can receive from our client Big Ideas Wales. Read Laura’s story here.


5. It’s an honour and a privilege

The end of 2019 actually saw a great client we’re honoured to work with recognised in the Queen’s New Year Honours list. This is our chance to say a huge congratulations to David Davies, managing director of Axiom Manufacturing Services, who is now set to receive an MBE for services to the manufacturing sector in south Wales. Having worked with David and the Axiom team for well over a decade, we know exactly how fitting and well-deserved this recognition is.

You can find the full list of Welsh New Year honours recipients (including David), here.