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The Week That Was #198… 5 peeks behind the week at Working Word


From achieving national coverage to celebrating students, seasonal over-indulgence to artificial intelligence – it’s been a busy, albeit festive week here at Working Word. Here are five peeks behind our week…


1. Tasty coverage for Capital Law

What connects Olafur Eliasson, an artist with a sustainable food exhibition in the Tate Modern, and our client Capital Law? The answer is chef Ian Young, the man responsible for feeding the 148-strong team at Capital Law. His use of seasonal, delicious produce to craft his weekly menu is directly inspired by Olafur Eliasson’s work.  “The canteen ethos is a microcosm of the core tenets of the company: we’re all about collaboration and getting the most out of any situation” said Ian in this article we secured in i News online as well as a full page spread in Wednesday’s i Newspaper.


2. Celebrating savvy students with big business ideas

Through our work with Big Ideas Wales, we’re always championing young entrepreneurs with big ambitions for business success and this week was no different. We’ve been sharing the news of the Young Business Dragons competition, an entrepreneurial competition where year nine students in Wales were challenged to come up with a business idea to help tackle climate change. Ysgol Bae Baglan from Port Talbot wowed the judges with their business idea ‘Ecotel’, an app that enables hotel guests to monitor their carbon footprint during their stay and receive reward points for minimising their energy usage which they can redeem against hotel services. The news of their success picked up coverage in the Carmarthenshire Herald, South Wales Evening Post and Wales247.  


3. Is AI a game changer for the public sector?

Every day we all use digital apps to make our lives a little easier, whether it’s ordering a takeaway, shopping for gifts or messaging friends. We’re also increasingly speaking to Alexa, Google or Siri to help us manage our to-do lists and play our favourite songs.

Our client We Build Bots now wants to bring that convenience to the public sector and is working with local authorities to introduce AI software that streamlines customer services to help the public get the information they need more quickly.

We worked with CEO Paul Shepherd to share his vision in this feature for LocalGov, where he discusses why AI can be a game changer for local authorities.


4. 'Tis not the season to overfeed our pets

With Christmas celebrations now in full swing, it’s safe to say most of us will be indulging in some extra treats over the festive period and many pet owners will also be treating their pooches to some goodies over the festive period too. But, with festivities underway, it’s important to remember not to overfeed your dogs and to bear in mind that some treats are poisonous to dogs. To raise awareness, we put together a letter to editor reminding pet owners of the serious health implications that overfeeding can cause and advising them to be mindful that human foods that can be a danger to dogs. We secured coverage of the letter in the South Wales Echo, Daily Post, South Wales Argus and the Chester and District Standard, as well as a mention in the Daily Star’s pet column.


5. Sharing the Christmas miracle of an inspiring foster carer

This week, we shared the story of a teacher-turned-foster-carer who provided one little boy his first Christmas. Raffaella Sirletti from Devon, fosters with our client Five Rivers Child Care. Three years ago, she welcomed a three-year-old boy into her home on December 17th, just eight days before Christmas. It was that year that the little boy experienced Christmas for the first time. The little boy will now remain in Raffaella’s care until he turns 18 and will continue to experience Christmas with the family every year. We shared Raffaella’s heart-warming and festive story in the Plymouth Herald.  


And finally… Nadolig Llawen i bawb!


The Working Word team want to wish all our clients, contacts and friends a very merry Christmas and happy New Year. We’re looking forward to telling your story together and making 2020 another year to remember…