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The Week That Was #196… 5 peeks behind the week at Working Word


From festivities to literary launches, centenary celebrations to partying with Gareth Thomas – it’s been another productive week. Here’s five peeks behind our week at Working Word…


1. “Here’s the church, here’s the steeple…”


“…look inside, and see the people.”  Remember the rhyme from your childhood?  Well, to mark the centenary year for The Church in Wales, we created a modern take on the words to provide the narrative for a special film celebrating the occasion.  We travelled across the country to film in a whole host of beautiful churches, showcasing the role that the Church plays in local communities across Wales.  Stay tuned for the end shot, the result of lighting up St. Tysilio on Church Island on the Menai Strait in dark of night.


2. Feeling festive bagging national coverage

It’s officially December so we’re allowing ourselves some festive feels in the office this week, helped by securing coverage for Visit Swansea Bay in festive features. As well as Waitrose Weekend and Pick Me Up magazines, the i newspaper online and Independent online included Swansea’s Waterfront Winterland in its UK-wide round up of events over the festive season.  Jingle!


3. Launching World Book Day 2020 in Llanberis with the Archdruid of Wales

This week we organised and attended an event for our client, the Book Council of Wales to launch this year’s £1 book for World Book Day 2020. The book is written by the Archdruid of Wales, Myrddin ap Dafydd, and is called Stori Cymru – Iaith a Gwaith which tells the history of Wales and the work of its people.

The event, at the National Slate Museum in Llanberis, focused on story-sharing and was attended by a group of local former quarrymen and Year Six pupils. Myrddin ap Dafydd read an extract of his book and there was a Q and A for the pupils to learn what it was like to work in the quarry. 

We made sure media including S4C Heno, S4C Ffeil and Radio Cymru Post Prynhawn were there to cover the Welsh language event. You can also read all about the event and new book here.


4. Celebrating the launch of a new Welsh housing scheme with rugby legend Gareth Thomas

Earlier this year, we reported that our client, luxury housebuilder Waterstone Homes, was launching a new range of more affordable, quality homes alongside the larger, high-end properties it’s famous for.

To mark the launch of the first collection of homes, a scheme of 93 properties in Coed Darcy, Waterstone Homes welcomed Welsh rugby royalty Gareth Thomas and other special guests to its new sales suite for an official launch party complete with mince pies, mulled wine and festive celebrations.


5. Great Sport Story of the Year

Our team spent months highlighting the issues of homelessness and sharing powerful player stories for the Homeless World Cup earlier this year.  Now the tournament has been recognised at the Wales Sport Awards as the winner of the Story of the Year award.  The ceremony takes place on Tuesday night, but our win was announced this week, with coverage across the BBC, print and online.

© Daniel Lipinski

And finally… Christmas in Krakow

At Working Word, we take our Christmas celebrations very seriously. And for our 20th year, we wanted to do something different. So, last Friday we woke up at 2am to head to Krakow for the weekend. We ate too many pierogis, drank lots of wine and one night ended up in a dungeon-esque karaoke bar in classic WW style. We wish we could share all of the photos, but unfortunately, they're not PG. Here’s to another 20 years…