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The Week That Was #195… 5 peeks behind the week at Working Word


From sharing a festive film to attending a festival, promoting Welsh wine to giving A-Level advice – we’ve had a busy week. Here are 5 peeks behind our week…


1. Feeling festive with our latest Visit Wales film



It’s beginning to look a lot like Christmas in the Working Word offices this week as our festive film for Visit Wales went live. For the #ThisIsMyWales campaign, we filmed with Rob Morgan, owner of Gower Fresh Christmas Trees, who is a fifth-generation farmer in Gower. He showed us some of his favourite places across the peninsula as well as his supply of half a million Christmas trees. Watch the video and keep an eye out for our favourite, Buddy the orphaned reindeer!


2. National coverage for Wales’ wine industry


As part of the work we’ve been doing with Food & Drink Wales Drinks Cluster, we organised for The Independent to visit three award-winning vineyards in south Wales: White Castle Vineyard, Ancre Hill Estates, and Llanerch Vineyard. The amazing quality wines being produced in Wales were featured in The Independent’s weekly wine column, and you can read it online here.

Image: © The Independent


3. Sharing the story of the next generation of Wales’ entrepreneurs

Last weekend we were at the Urdd centre in Cardiff Bay for Big Ideas Wales’ annual Bootcamp to Business event, where 40 young people with a business idea under their belt get inspiration and advice from experienced businesspeople. From practising pitching to learning about writing a business plan, the 40 budding entrepreneurs left with a wealth of information to set them in good stead for a successful career. We shared the news of Bootcamp with local media, picking up coverage in key regional titles. You can read our coverage here. 


4. A Formidable Fest

On Saturday we went along to Formidable Fest / Gŵyl Aruthrol, which we have been promoting over the last few months. The mini-festival was organised by the band, The Joy Formidable, to tie in with the release of a commemorative 10-year double album edition of their acclaimed debut release, A Balloon Called Moaning.


The event, at The Tramshed in Cardiff, saw The Joy Formidable back in Wales fresh from a US tour, performing an unplugged and electric set showcasing hits from across their career. The bill also featured a psychedelic pop band from Mid Wales and Welsh language favourites Chroma and Candelas. Artists from outside of Wales performed, including: Blood Red Shoes, an alternative rock duo from Brighton, and Walt Disco, a five-piece new wave band from Glasgow. Gwenno and Rhys Peski also performed D.J. sets. If you didn’t get the pleasure of attending yourself, you can get a feel for the special event in Buzz’ review here



5. Giving students A-Level advice


Whether they’re planning to study at university or opting to go straight into the workplace, choosing your A-level subjects can be a tricky time for teenagers, who might not know yet what career they want to pursue. To help students come to a decision, we put together an advice feature on behalf of our client, Coleg y Cymoedd and secured the full front page of the Western Mail’s education pages for the piece.


And finally…

For our work with Dydd Miwsig Cymru (Welsh Language Music Day), we’re always promoting and shouting about all the fantastic music being made in the Welsh language. So, it’s great to see so many Welsh language albums nominated for the Welsh Music Prize 2019. If you’re interested in what albums were nominated, we created a Twitter thread which you can read here in Welsh and here in English.

Adwaith who won the coveted prize at Wednesday’s awards for their album, Melyn. The album is the perfect blend of parti and punk. Llongyfarchiadau ferched!