The Week That Was #194… 5 peeks behind the week at Working Word
From awards ceremonies to promoting new rides, chatting gin to bagging festival coverage – it’s been a fun week at the office. Here’s five peeks behind our week…
1. CIPD Wales Awards 2019
Last Friday, months of planning came together as our events team put on the CIPD Wales 2019 Awards at Cardiff’s City Hall. It was a glittering ceremony hosted by Carol Vorderman and featured winners including Dŵr Cymru Welsh Water, Hafod Housing, Iceland Foods, Bridgend College and SA Brain. We also secured coverage for the awards in the Daily Express, HR News, Business News Wales, South Wales Argus, Denbighshire Free Press, The Leader, and the Daily Post.
2. Bagging coverage for The Joy Formidable and their first festival
Over the last few months we have been working with The Joy Formidable to promote their first festival, Formidable Fest / Gŵyl Aruthrol, which is set to turn up the noise in Cardiff this Saturday. The mini festival has been organised by the band as a celebration of some of the best in Welsh music and art, while bringing some of their favourite artists into Wales. The special event ties in with the band releasing a special 10-year double album edition of their acclaimed debut release A Balloon Called Moaning, which includes a Welsh language version, Y Falŵn Drom.
We have bagged a heap of coverage for the festival including BBC 6Music, Buzz, God is in the TV, Cardiff Life, From the Margins, as well as a two page spread in the Western Mail magazine last Saturday. You may have also heard the band on BBC Radio Cymru 2 this morning with Huw Stephens discuss the festival and the newly released album. If you missed it, you can catch it here.
3. A double Libertines and tonic
Sticking with music, what do you get if you cross Pete Doherty and a bottle of gin? Not the answer you might think of, as our clients and friends at Silver Circle Distillery have made a special spirit for indie rock legends The Libertines. We helped them spread the story, with coverage in UK wide Trinity Mirror title Business Live. As the stars of our #ThisIsMyWales campaign for Visit Wales, we made sure Nina and Joe’s film of hidden highlights around the Wye Valley was embedded in the piece.
Photo credit: Roger Sargent
4. Getting ready for 2020 with Oakwood
As we come to the end of another successful season at Oakwood Theme Park, complete with new rides and extra thrills, we’re already looking ahead to an exciting 2020 at the park. We’ve been busy developing a promotional video advertising Oakwood’s 2020 season pass, highlighting some of this year’s best moments, including After Dark and the terrifying Spooktacular Halloween events. It’s the perfect Christmas gift for the thrill seekers of the family!
5. Sharing 30th anniversary expansion plans
Five Rivers Child Care operates across many regions of England helping children and young people into foster homes on short-term, long-term and respite placements. As it marks its 30th year anniversary, the social enterprise is expanding its services to cover East and West Sussex within its South and South East region. We secured coverage on the expansion in the West Sussex County Times which you can read here.
We all love a pub quiz at Working Word, so this week we sent a team to Media Wales’ charity pub quiz raising money for Duchenne UK, Lupus UK and Parkinson’s UK. While we didn’t manage to place in the top spot, we had a great night overall for a very good cause.