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The Week That Was #192… 5 peeks behind the week at Working Word


From discovering the foodie wonders of the Wye Valley to coining national coverage, celebrating a charity partner milestone to launching a new education initiative – we’ve been telling our fair share of stories this week. Here’s five peeks behind our week…


1. Discovering foodie wonders of the Wye Valley in our latest Visit Wales story



We released the next content package in the ‘This is My Wales’ series with Visit Wales earlier this week, a series of stories from people across Wales showing us the places that mean the most to them around their hometowns. Nina and Joe Howden, owners of Monmouthshire’s first distillery Silver Circle Distillery, show us their favourite foodie spots across the Wye Valley – from the waterside Boat Inn in Penallt to Kate Humble’s working farm Humble by Nature with its café the Pig & Apple. This will give you some serious inspo for a foodie tour of the Wye Valley! We created a content package to accompany the film, including a web article and Instagram stories. Keep your eyes peeled for more videos in the series coming soon.


2. Coining national coverage for the London Mint Office

This week we’ve been busy securing national coverage for our client, the London Mint Office, on the release of a new George V silver threepence coins. The campaign, which has been backed by actor and historian Sir Tony Robinson (Blackadder’s Baldrick to readers of a certain vintage), aims to bring younger and older generations together, encouraging them to spend quality time with each other and bond over a shared hobby, such as coin collecting.

We secured coverage in several nationals, including the Independent, The Telegraph, Daily Mail and The Sun, as well as Wales Online, resulting in the London Mint Office selling over 6,000 coins before 9am on release day, and 27,000 coins in just 48 hours. You can get your hands on a free George V silver threepence coin, here – be quick, they’re going fast!


3. Host your own gig to celebrate Welsh Language Music Day in 2020



Welsh Language Music Day will celebrate its fifth anniversary in 2020 and we’ve already got people talking about it. Dydd Miwisg Cymru has teamed up with Noson Allan / Night Out, the Arts Council of Wales scheme which gives community groups the chance to set up their own event, with a guarantee against any potential monetary loss. Our BBC Radio 1 DJ ambassador, Huw Stephens helped us tell everyone to pop the 7th of February in their diaries, saying he wanted the 2020 birthday party to be “bigger than ever.” 2019’s Welsh Language Music day saw the likes of John Lewis, S.A Brains & Co as well as Cardiff Airport and EE join in with their own bespoke gigs, but even if you are just a small community group or local venue, you can get involved and access the support, If you’d like to get involved in 2020, check out how simple it is to apply for funding on Noson Allan/ Night Out here, or read more out it on News from Wales here.

4. Celebrating Principality’s charity partners’ anniversary milestones



Our film department has been busy producing two videos for Principality Building Society to mark an anniversary for both its charitable partners this year – Alzheimer’s Society turns 40 while Teenage Cancer Trust is turning 10. We were briefed to create two films to celebrate these milestones and show what the funds raised by Principality colleagues and Members is supporting. So far this year Principality has already raised £60,000 for both charities, which will help fund vital services within both organisations. Watch the video we created for Alzheimer’s Society’s birthday here…


5. Axiom launches education through industry

Marking the launch of its Education Through Industry initiative, Newbridge-based technology specialist, Axiom Manufacturing Services, has donated over five thousand pounds of technology kits to primary schools in South Wales. Regardless of the path they choose, the careers and lives of every child today will be governed by technology. Recognising this, Axiom decided to ensure that pupils in its neighbouring communities can discover a love for engineering and technology.

With the inventor kits, pupils from seven schools are now able to discover that with their imagination and STEM (science, technology, engineering, maths) skills, there is no limit to the technology they can create. The electronics manufacturer is now calling on its industry counterparts to think about how they help support local schools to inspire young learners to explore how they can become technology creators rather than just consumers. You can read the full story here.


In other news...

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