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The Week That Was #189… 5 peeks behind the week at Working Word


A week of awards: winning them, working them, announcing them - alongside coverage for Welsh house prices and a first play on BBC 6Music - it’s been a ‘golden’ week here at Working Word. Here’s five peeks behind our week…


1. The award goes to...

The Chartered Institute of Public Relations PRide awards are the night in Wales to recognise the difference PR makes to causes and organisations through creative campaigns.

It was a big night for our team, winning the outstanding public relations consultancy award.  We couldn’t have won the award without the brilliant team we’ve built at Working Word and the incredible clients and campaigns we’re lucky enough to work with (many of whom you’ll read about in this blog every week).

We also picked up trophies for best use of social media for our campaign with Cymraeg, ‘Shwsh!’ and a silver for not-for-profit campaign, for our work with the National Lottery Good Causes team on a campaign in Wrexham and Flintshire.

The awards are sitting pride of place on our office bar, and the team are absolutely chuffed with their wins. It just goes to show that all the hard work pays off! Here’s to another successful year…


2. BAFTA Cymru’s red carpet glamour picked up by the Mail Online

Two nights later, it was a busy but brilliant night for our team working the red carpet and managing media at the BAFTA Cymru Awards. We managed media for a host of celebs including Jodie Whittaker (Doctor Who), Iwan Rheon (Game of Thrones), Ruth Jones (Gavin and Stacey) and Anthony Daniels (Star Wars’ C3PO), handling numerous print, online, and broadcast outlets.  It’s no surprise that the coverage has been rolling in all week. Celyn Jones took home the best actor gong and Gabrielle Creevy took the top spot for the ladies.  Congratulations to all winners, llongyfarchiadau mawr. Take a look at the Mail Online’s BAFTA write up here. And for the full list of winners, take a look here.


Photographs: © REX / Shutterstock / BAFTA Cymru


3. Putting Welsh house prices on the news agenda this week

We’ve been talking house prices this week with Principality, as it released its Wales House Price Index for Q3. We shared the news that Wales’ average house price has climbed to a new peak and house buying in Wales in bucking the trend seen across England, where the housing market is slowing down. We secured coverage on ITV, BBC Radio Wales, and Swansea Sound, and in the Western Mail and Daily Post to name a few. Check out Principality’s full house price report here.


4.CIPD Wales Awards shortlist revealed

One of our clients, CIPD Wales, has recently announced its finalists for its third annual awards. 45 companies, teams, and individuals have been shortlisted across nine categories. The shortlisted finalists include Welsh Government, Iceland and Hafod Housing Association. This week, we worked to spread the word to business and HR titles across Wales, securing coverage in Business News Wales, Wales 247, News from Wales, HR News and South Wales Evening Post.


5. Getting a first play on BBC6Music for new Joy Formidable track




This week, The Joy Formidable, released two new tracks: While the Flies, and Welsh language version Tra Bo'r Gwybed. Talking to our contacts, we arranged for Huw Stephens to have the first play of Tra Bo'r Gwybed on BBC 6 Music, which has listening figures of over 2m. You can listen to the track here (we love it!).

The Joy Formidable are a three-piece Welsh alternative rock band, and have done numerous world tours, festival main stages, and stadium shows. The tracks come from their special commemorative 10-year double album edition of their acclaimed debut release A Balloon Called Moaning, plus a newly recorded acoustic Welsh language version, Y Falŵ​n Drom. The Joy Formidable have also announced a mini festival called Formidable Fest / Gŵyl Aruthrol, which is at The Tramshed in Cardiff on Saturday 23 November 2019. The band has organised the event as a celebration of some of the best in Welsh music and art, while bringing some of their favourite artists into Wales. Get your tickets here.


And finally... It Will Glow: “Art is not why, art is why not?”

Our Ruby, Georgie, and Lucy were among the Cardiff creatives at Depot last Thursday for ‘It Will Glow’.  The event is designed to get local creatives together to network and absorb the expertise of leaders in the industry.

The event brought in talent from across the country and wider world. The speakers included the Yarza Twins, Greg Barth, and Smörgåsbord whose work have all featured in major campaigns. A quote that has stuck with us is from the Yarza Twins, “art is not why; art is why not”. We found it really inspiring to see how a small – and often crazy – idea could form the foundation of huge national and international campaigns. Smörgåsbord spoke about Cardiff specifically and their insights into how the city could be improved were super interesting.

Working Word were one of the sponsors of It Will Glow, providing the PR for the event. We managed to get coverage in Wales 24/7 , Cardiff Times and in Buzz Magazine.