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The Week That Was #188… 5 peeks behind the week at Working Word


From Bethesda to BAFTA Cymru, inspirational foster care stories and some food for thought, it’s been another exciting week at Working Word HQ. Here’s 5 peeks behind our week…


1.Launching #ThisIsMyWales with Visit Wales



We launched the first in our series of films for Visit Wales’ #ThisIsMyWales campaign this week, featuring singer Lisa Jên Brown. The campaign will see us spending time with five very different people living across Wales and finding out from them what makes their home so special and learning about their favourite places to visit there.

As well as the film, we’re providing keen travellers looking for their next holiday or mini break with a web article guide to accompany the video – you can read Lisa Jen’s here, as well as a full social media content package. Watch this space for more films coming soon.   


2.  Hollywood A-Lister gives BAFTA Cymru a big up in The Observer and The Guardian

Arranging interviews with journalists is part and parcel of our everyday work and securing coverage on the back of those interviews is always what makes us and our clients the happiest. But when the interviewee is Hollywood A-Lister Matthew Rhys and the publication is The Observer, it really does tick all of the client and campaign boxes. Particularly when Matthew told the arts and media correspondent Vanessa Thorpe that praise and accolades from his beloved Wales mean more than the plaudits he’s picked up over the pond, namely the recent Emmy he received for his role in The Americans. He also humbly described his career as the ‘perfect storm’, naming both Richard Burton and Sir Anthony Hopkins as his inspirations. To read the online article (which featured in print in the Observer) click here. Matthew Rhys is nominated in the Actor category of the BAFTA Cymru awards this Sunday night, which will be streamed live via BAFTA Cymru’s Facebook page and YouTube channel.

Photo credit: Matthew Rhys in Death and Nightingales.

3.Securing national coverage for an inspirational foster carer

This week, as part of Black History Month, we shared the heart-warming story of a foster carer who has gone above and beyond to ensure the children she cares for recognise and celebrate their cultural background. Jessie Hall has been fostering with our client Five Rivers Child Care for over 15 years and has cared for 23 children in that time, showing them the importance of their cultural identity, learning about their backgrounds and sharing her own Jamaican heritage with them. We secured national coverage on the Metro, highlighting Jessie’s story and encouraging others to consider the difference they could make to a child’s life by fostering.  


4. Sharing food for thought across Wales

Over the past couple of weeks, we have been boasting about the exponential success the Welsh food and drink industry has experienced during the past six years, on behalf of our client The Food and Drink Wales Industry Board (FDWIB).

Today the industry is worth nearly £7 billion; achieving an action plan target set in 2014 in a partnership between industry leaders and Welsh Government with the intention to grow the industry by 30 per cent.  

Now, the Welsh Government and the Food and Drink Wales Industry Board are looking to build on this success in their 2020-2026 plan, and want to hear from producers, manufacturers and retailers in the industry with their thoughts and views on how to achieve it.

We shared the call out for collaboration in key industry titles The Grocer and the Food and Drink Network, ahead of the consultation phase closing on October 15th.


5.Commenting on the Cardiff Crossrail project

When Cardiff Council proposed a new £1bn Crossrail project in July, we picked up the phone and spoke to our client Capital Law to get their thoughts on the scheme. As key advisors on the South Wales Metro project, they were perfectly positioned to offer some great analysis.  

After speaking to Stuart Pearson, senior associate in the construction team at Capital Law, we secured a fantastic two-page feature in Premier Rail magazine that discussed how the new Crossrail project could be brought to life and what it would mean for the city. You can read Stuart’s thoughts here, by turning to page 54.

Photo credit: Cardiff Council 


Paying our respects to a great photographer

Our work is all about telling stories and alongside our creative writing, photographs are what make our stories come alive. Ultimately without great photographers our work remains incomplete. And last weekend Aberystwyth, and the whole of Wales, lost a hugely talented photographer, the very popular and much-loved Keith Morris.

We regularly worked with Keith on projects taking place in Ceredigion and we were all devastated to hear of his passing. We send our thoughts and condolences to his family and friends. We salute you Keith, cysga’n dawel.

Photo credit: Keith Morris