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The Week That Was #187… 5 peeks behind the week at Working Word


From securing front page news, to BAFTA Cymru announcements, discovering the wonders of Ceredigion to revealing the line-up for Formidable Fest, it's been another productive week here at Working Word. Take a look at five peeks behind our week…


1. Making front page news

Our campaign to encourage Welsh businesses to export – starring Shane Williams, one of Wales’ best exports – was wrapped around Wednesday’s issue of the Metro. Shane is currently out in Japan commentating on the Rugby World Cup, and with his profile flying high our campaign film featuring Shane has  racked up over 150,000 views and solid engagement on social media.  If you’re a Welsh business thinking about taking the plunge and exploring how your goods or services could play in an overseas market, visit Business Wales online here for all the support you’ll need.


2. Special award recipients announced at BAFTA Cymru nominees party

Last night we helped BAFTA Cymru spread the news far and wide about the recipients of the coveted special awards at this year’s British Academy Cymru Awards which included achieving BBC coverage. The Outstanding Contribution to Film and Television will go to Lynwen Brennan, Executive Vice President of Lucasfilm, the people behind the Star Wars movies. And ex BBC Cymru Wales’ Bethan Jones will be the recipient of The Siân Philips Award. They will both receive their gongs next Sunday night at St David’s Hall, Cardiff. BBC Wales’ arts correspondent, Huw Thomas was at the event and one of the first to share the news on social media. Nominated writer and poet Owen Sheers, BAFTA Cymru presenter and nominee Huw Stephens, actor and producer Richard Elis, Tinopolis’ and Chair of BAFTA Cymru Angharad Mair and Hannah Raybould, Director BAFTA Cymru, were all there as anticipation heats up for next week’s awards.  If you’re not lucky enough to be at the ceremony, the show will be live streamed on Facebook.  Find out more about BAFTA Cymru click here.


3. Announcing the line-up for Formidable Fest / Gŵyl Aruthrol

This week we have been sharing the line-up for the first Formidable Fest / Gŵyl Aruthrol at The Tramshed in Cardiff. The mini-festival has been organised by The Joy Formidable as a celebration of some of the best in Welsh music and art, while bringing some of their favourite artists into the country.

Fresh from a US tour, the show will see The Joy Formidable back in Wales performing an unplugged and electric set showcasing hits from across their career on an eclectic bill that includes Islet, a psychedelic pop band from Mid Wales, Bryde, a singer-songwriter from Pembrokeshire, and Welsh language favourites Chroma and Candelas. Artists from outside of Wales performing are Blood Red Shoes, an alternative rock duo from Brighton, and Walt Disco, a five-piece new wave band from Glasgow. Gwenno and Rhys Peski will be playing D.J. sets.

You can read more about the festival on God is in the TVNews from Wales as well as in today’s Western Mail.  Tickets are available here.


#4 Kate O’Connell goes west to discover Ceredigion

We worked to secure coverage for our client, Discover Ceredigion, in Bristol Living, Harrogate Living, Leamington Spa Living, Solihull Living and Statford upon Avon Living. A press trip was arranged for journalist and writer Kate O’Connell who spent two nights staying in the beautiful Ceredigion countryside at luxury glamping site, Canvas and Campfires. Each tent has a cosy wood burning stove and fully equipped kitchen and Kate made the most of the private hot tub which was warmed up for her upon arrival. During her stay, Kate visited Cardigan Bay Seafood Festival where she tried freshly cooked seafood dishes with local Welsh cider before purchasing Aberaeron scallops from a fishmonger which she cooked back at the tent watching the night go by. The next day, she headed to New Quay to try the local fish and chips and sat on the harbour and spotted a pod of dolphins. Kate says “If you are fancying a trip to Wales, I have one piece of advice for you. Discover Ceredigion. You won’t regret it.” We believe her.


#5 Axiom has it Made in Wales

Last night, at the Made in Wales Awards, Business Insider magazine sought to celebrate the leading companies who design, make and manufacture products for virtually every sector and application. Last night, our client, Axiom Manufacturing Services, proved that even in today’s modern times, it’s still people who make the difference. Competing with multinational technology companies, Axiom’s bespoke apprenticeship programme, which has taken people from college to senior management, secured the Training Scheme of the Year Award. But, the success didn’t stop there as Lois Penny, one the newest members of the Axiom team, also scooped the 2019 Apprentice of the Year Award. For our part, we’re proud to have helped Axiom tell the success stories that won them the recognition and the trophies they deserve.