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The Week That Was #185… 5 peeks behind the week at Working Word


From calling up Shane Williams to boost Welsh exports to securing coverage for Homeless World Cup medics, showcasing the beauty of Swansea Bay to getting expert legal opinion on Brexit, all while attending a Creative Review event and introducing two new members to the Working Word family. Here’s five peeks behind our week…


1. Calling up rugby star Shane Williams to help boost Welsh exports

The Rugby World Cup begins today in Japan and Wales are sending some of our very best exports to compete for the trophy. And ahead of the highly anticipated tournament, we’ve been working with Business Wales - Welsh Government’s support arm - to launch a new campaign designed to encourage more Welsh businesses to consider exporting, choosing one of Wales’ most famous exports, rugby icon Shane Williams, to front the campaign.

We’ve been busy promoting the launch, securing coverage in this week’s Western Mail as well as on Business Live, Business News Wales and Wales 247.

For more information on exporting, click here.

2. The Doctor magazine meets the medics on the frontline

Doctors at the Homeless World Cup Cardiff 2019 played a crucial part in supporting 500 players from nearly 50 countries with medical assistance and injuries, ensuring a high standard of care throughout the tournament. We welcomed The Doctor magazine to the Homeless World Cup to meet actor and activist Michael Sheen, England goalkeeper Mireia Salinas, Homeless World Cup medical director Dr Katy Guy and volunteer at the tournament Dr Rhodri Martin.

Dr Rhodri Martin is the team doctor for the Wales international squad, usually looking after icons like Gareth Bale and Aaron Ramsey, and volunteered his time at the tournament. He says: “You get a sense of the importance of the event and the pride of the individuals – they had something to be really proud of and it gave them a real sense of purpose and worth. They can be superstars and that can only be beneficial.” The medical staff and volunteers were led by medical director Dr Katy Guy, who spends her time as an emergency medicine consultant in Swansea and has been inspired to take her experiences back to the day job. She says “This has really opened my eyes. It’s something I would really like to work on and do more to help with having met all the players here.”

We worked closely with this medical magazine to secure a four page piece of post-tournament coverage. The Doctor offers context and analysis of major developments in the medical world and is circulated monthly to British Medical Association members and supporters across the UK.


3. Securing coverage for Visit Swansea Bay in a key media titles

As part of our work for Visit Swansea Bay helping to promote the destination, we regularly pitch to media to help raise the profile of the area. This week we secured coverage in Coast magazine, a travel publication that focuses on the coastline of the British Isles, whose readers are a key target audience for Visit Swansea Bay. The article, about the ten best destinations in Wales, includes Swansea Bay in pole position as a great destination to visit with children. Before you get your bag packed for this weekend, read more here

4. How will Brexit impact our laws?

It’s been a busy couple of weeks in politics. After the Prime Minister announced that he would prorogue Parliament, which was seen by many as his way of pushing through a ‘no-deal Brexit’, the opposition parties united to bring in a new law that would prevent the UK from exiting the EU with a no-deal on October 31st .

With less than two months to go before the UK potentially leaves the EU, we spoke with Marlies Hoecherl, a corporate lawyer and Brexit adviser with our client Capital Law, to assess how potential Brexit exits will impact the UK legal system. The feature was included in the Western Mail last Friday.

5. Don't fear the fear 

Our cinematographer and editor, Tom Booth visited London on Tuesday evening for a Creative Review event. Held at the D&AD, a British educational charity which promotes excellence in design and advertising, it’s safe to say Tom was in his element. Panel members from companies such as Mother, Accept and Proceed, and a representative from the Creative Review discussed how to encourage your clients to take creative risks. During the discussion controversial campaigns such as the Colin Kaepernick Nike advert and Led by Donkeys were touched upon. It appears it’s all down to chemistry. How well do you know your client? The panellists advocated a more holistic approach to pitching creatively risky ideas. You can’t match a risky idea to a basic pitch. 

And finally...

This week we were lucky enough to meet two very special additions to the Working Word family, Kit and Amelie. A huge congrats to Ro and Josh, and Ben and Alice, on some of the CUTEST babies we've ever seen (we're not bias at all) ♥