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The Week That Was #184… 5 peeks behind the week at Working Word

From securing coverage for the Homeless World Cup, talking reality TV over breakfast, supporting a Swansea barber, sharing an inspiring foster care story to getting new research coverage – it’s been another busy week here at Working Word. Take a look at five peeks behind our week...


1. Homeless World Cup features in popular football magazine

Wales’ Homeless World Cup may be over, but our coverage keeps rolling in- this week national football magazine, When Saturday Comes, put the spotlight on homelessness and how the Homeless World Cup Cardiff 2019 brought people together, created opportunities, and changed lives. They spoke to Gareth Parker, chair of the Street Football Association in England, who revealed that 93% of those who take part in the Homeless World Cup for England go into education, training or employment post-tournament. Keri Harris, founder of Street Football Wales also spoke to the publication and opened up about how hosting the tournament in Cardiff has had such a positive impact in the capital city and has created a lasting legacy. We have spent the past six months working closely with national and international media to secure hundreds of print, broadcast and online coverage including BBC, Channel 4, Sky Sports and Reuters.


2. Talking reality TV over breakfast

Are TV talent shows your guilty pleasure? Well, this week guests and members of the M4 Business Network had the chance to hear from celeb TV host Nicki Chapman on how the worldwide phenomenon, Pop Idol, started it all.    

In addition to hearing backstage stories and off camera anecdotes, the former entertainment PR consultant, who worked with Take That and the Spice Girls long before we knew her as the host of the RHS Chelsea Flower Show, shared stories of meeting Mandela and managing some of the biggest names in the music industry. It quickly became apparent to the 160-strong audience at the Celtic Manor Resort that this was no small feat.       


3. Big Ideas Wales business support proves a cut above the rest for Swansea barber

We have been sharing Jonny Hanford’s story this week, a 21-year-old barber from Swansea who opened his own salon only three months ago and has had such a successful launch he is already planning to open another branch. Jonny set up his business following support from our client Big Ideas Wales, the youth entrepreneurship service in Wales. 

Jonny opened Jonny Blades in Morriston after several years of hairdressing and barber training and is already attracting high profile clients to the salon including Swansea City footballers Kees De Boer and Brandon Cooper.

We crafted the story for media and shared it with our Welsh regional contacts and business/entrepreneur press. You can read more about Jonny's story on Wales 247 and News from Wales


4. Sharing the story of an inspiring foster carer 

This week we shared the inspiring story of foster carer, Elena Schraner, who has been fostering for three years and has helped change the lives of vulnerable mothers and their newborns. Elena, and her husband, Carlo, have looked after seven women and their babies on parent-and-child placement; a specialist type of fostering where a young parent and their child stays with foster carers when they’re in need of extra help and support. You can read more about Elena’s story on Cheshire Live and maybe she’ll inspire you to consider a fostering career.


5. 1/5 of working women in Wales of the core ‘menopause age’, must take time off to ease their symptoms

We’ve recently been working to gain coverage for our client, Health & Her, on this important, and often hidden issue. Their research reveals that one million working days were being lost due to menopausal symptoms in Wales. Gaining coverage for the research in Business News Wales is one step in a journey for Health & Her, which hopes to transform the way that women feel when it comes to approaching their employer about such symptoms.


And finally... 

We loved hosting football podcast A Touchline Rant at our office this week. The regular chat about the beautiful game, which regularly reaches 25k downloads per episode, spoke with our MD Dan about all things football and PR. Listen for yourself here on Spotify, Acast or Apple podcasts.