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The Week That Was #182… 5 peeks behind the week at Working Word

From launching a new export campaign with Business Wales, line-up announcements for GWLAD festival, promoting the Cardiff 10k to showcasing Swansea show homes and highlighting the challenges facing women in the workplace - we’ve had a busy week here at Working Word. Take a look at five peeks behind our week.


1. Launching a new export campaign with Business Wales ahead of the Rugby World Cup

ReasonsToExport_ENGLISH_30 Seconds_SUBTITLED from Working Word on Vimeo.

We’ve been working with Business Wales for the past year to promote the benefits of exporting to Welsh SMEs. And with some of our best Welsh exports heading out to Japan to compete in the Rugby World Cup at the end of September we decided to use this hook to highlight the importance of exports to the Welsh economy. We worked with former Welsh rugby international Shane Williams (who famously played out the last few years of his career in Japan) to create a film that will be used across Business Wales’ digital channels, as well as in an extensive advertising campaign, in the build-up and throughout the tournament.

As Shane says: “Yushutsu wo surukotode kokusaiboueki ni oite kyousouryoku ga takamarimasu” (“exporting makes you competitive on the international stage”)


2. More line-up announcements for the GWLAD festival

GWLAD – FUTURE WALES FESTIVAL, the Assembly’s programme of activity to mark the 20th anniversary of devolution in Wales is coming together nicely and tickets (all free of charge) are now available. The line-up includes gigs, talks and laughs from partnerships we’ve managed with Hay Festival, Machynlleth Comedy Fest and music promoters PYST with names including: author and investigative journalist Carole Cadwalladr, Welsh music legend Geraint Jarman and stand-up comic Tudur Owen. We also helped organise for BBC’s Question Time to record the topical debate programme from the Senedd on the 26th of September. You can register interest for this on the BBC website here and for tickets to GWLAD click here.


3. Promoting the Cardiff 10k

Over the last four months, we’ve been promoting the upcoming Cardiff 10k, one of the most popular events in the running calendar. Organised by Kidney Wales, this year’s race is set to be the biggest yet, with more than 9,000 people expected to take part on Sunday.

To encourage race entries, we interviewed 10 inspirational people who will be running and whose lives have been impacted by kidney disease. Sharing their inspiring stories with the Welsh media, we secured coverage across the country with Wales Online, South Wales Echo, South Wales Argus, Glamorgan Gazette, Tenby Observer and lots more.

One of the stand-out stories was Nicola Parsons, who has inspired more than 100 friends and relatives to run the Cardiff 10k by her side, following the tragic loss of her husband of 16-years. You can read more about Nicola’s story click here.


4. Showcasing a stunning Swansea show home

After months of preparation, our client Waterstone Homes has opened a stunning new show home at its latest residential site, Copper Beeches in Killay, Swansea. To celebrate, the housebuilder hosted a launch party, inviting VIPs to have a sneak peek around the luxury show home before it opened to the public. We worked hard to put together a list of exclusive invitees, from media and celebrities to key business people in the area and the event proved a huge success. If you’re in the Swansea area, drop by and have a look at the luxury show home for yourself, it’s open Friday to Tuesday, 10am-5pm, and there’s more information available here.


5. Highlighting the challenges facing women in the workplace

If you picked up a copy of this week’s Western Mail Business in Wales supplement, you’ll have spotted a feature we worked on exploring the multiple challenges that women in the workplace face throughout their careers.


From maternity discrimination and the menopause to caring for elderly relatives, balancing work with childcare and trying to break into male dominated industries, employers need to make a number of changes to reach true gender equality in the workplace. The feature included contributions and advice from our clients including Capital Law, Health & Her, CIPD Wales and the Welsh Contact Centre Forum.