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The Week That Was #180… five peeks behind the week at Working Word

From celebrating A-level success, ensuring that dogs are taken care of during the summer heat, showcasing Optimum Credit’s new offices, exploring the best of Ceredigion’s glorious countryside, and announcing an album and Formidable Fest - we’ve had another busy week here at Working Word. Take a look at five peeks behind our week.


1. Celebrating A-level success with Coleg y Cymoedd

It’s been a big week for A-level students across the country as they collected their results yesterday following months of hard work and anticipation. Ensuring they celebrated in style, Coleg y Cymoedd rolled out the red carpet on the day and Welsh Education Minister, Kirsty Williams, also joined college staff on campus to congratulate students on their achievements.

We were on hand to share student success stories with media including that of Thomas Tiltman, who achieved an A* in maths one year early, which you can read more about on The Telegraph and Caerphilly Observer. We also invited key broadcast media down on the day to speak with learners, as well as chat to college Principal, Karen Phillips, about the secrets of the Sixth Form Centre’s success, securing coverage on BBC Wales, BBC Radio Wales, ITV Wales, Heart Radio and GTFM.


2. Taking care of dogs during the summer heat

On behalf of our client Burns Pet Nutrition, we wanted to remind pet owners about the importance of care required for their furry friends as we experience another wave of particularly warm weather. In order to ensure owners are protecting their dogs in the high temperatures, we put together a letter to editor outlining some top tips to keep their four-legged friends happy. These included a plentiful supply of water, adapting their walking routine and remembering that like humans, dogs can suffer from heatstroke too. We secured coverage in several of the biggest regional titles across the country, including Birmingham Mail, Manchester Evening News and Hull Daily Mail.


3. Showcasing Optimum Credit’s new offices

This week, we’ve been working with our client Optimum Credit to share that news that they have recently into the new Capital Quarter development in order to drive their expansion plans and job creation. We secured print coverage in the Western Mail and South Wales Echo, as well as online coverage on Business Live, Mortgage Introducer, Wales Business Insider, News From Wales and Wales 24/7.


4. Exploring the best of Ceredigion’s glorious countryside

This week we landed coverage in the Active Traveller for Discover Ceredigion in a feature showcasing some of the best walks across Wales, which included a divine walk where you can marvel at majestic red kites in Bwlch Nant yr Arian Forest, near Aberystwyth. The listicle describes six walking routes, each with a different and unique aspect, as well as offering varying degrees of difficulty and distance. Be sure to check it out before you make your weekend plans:


5. Broadcasting Formidable Fest and a new album for the band Joy Formidable

This week we continued working with the band The Joy Formidable to announce the release of their 10th-anniversary edition of their debut EP ‘A Balloon Called Moaning’ and Formidable Fest/ Gŵyl Aruthrol which is this November at Tramshed in Cardiff.

The band have been taking over the radio waves, being interviewed on Radio Wales' Bethan Elfyn show on Saturday and Radio Cymru's Huw Stephens show on Thursday. Their re-recorded version of ‘Whirring’ from the album, is also featured on the BBC Radio Wales Welsh A-List this week.

In addition to the radio coverage, the band were interviewed on S4C’s Heno, talking about their new album and Formidable Fest on Tuesday night which you can watch here


And finally...

We were lucky enough to share in the celebration of the marriage of our Ffion Rees to Owain yesterday. Wishing them all the best for the future ❤️