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The Week That Was #179… five peeks behind the week at Working Word

From enjoying a summer of Welsh music, celebrating a Welsh band’s 10th anniversary, crowning the champions of the Homeless World Cup, announcing a company’s major expansion plans and securing national coverage for Ffilm Cymru - we’ve had another busy week here at Working Word. Take a look at five peeks behind our week.


1. A summer of Miwsig

It’s summer festival season and what better way to engage with Welsh speakers and non-Welsh speakers than at the National Eisteddfod in Llanrwst. For our client Dydd Miwsig Cymru, we have been busy promoting Welsh Language Music Day on the Maes with our branded space which included two beach huts where Eisteddfod goers can spend their time relaxing listening to a variety of Welsh miwsig. Dydd Miwsig Cymru deckchairs give young people a space where they can relax after a late night in Maes B and festival-style lanyards given out on site is this year’s must-have freebie. Our two presenters, Cadi Beaufort and Ffion Angell have had a busy week exploring the Maes creating exciting social content and interviewing the likes of Huw Fash, Maggi Noggi and Jay Worley. With the evenings, young festival goers have been spending their time at Maes B in the Dydd Miwsig Cymru booth, enjoying a variety of up and coming DJs each night. We have a feeling Eisteddfod-goers will have had an experience they won’t forget.


2. Celebrating the 10th anniversary of ‘A Balloon Called Moaning’

We worked with alt-rockers The Joy Formidable to announce the release of a very special 10th anniversary edition of their debut EP, ‘A Balloon Called Moaning’, out later this year.  The double album will include a newly recorded acoustic Welsh language version of the EP, ‘Y Falŵ​n Drom’.  The celebrations will continue with Formidable Fest / Gŵyl Aruthrol at Tramshed in Cardiff, which will showcase Welsh language artists and performances from the band.

This week the band released a new Welsh acoustic version of their iconic track, ‘Whirring’, once described as “the song of the year” by Foo Fighters’ Dave Grohl.  You can listen to that in English and Welsh here.

As part of the launch, we secured interviews for the band on Bethan Elfyn’s BBC Radio Wales show (keep an ear out this Saturday for that), Media Wales, Welsh language magazine Golwg and more, as well as influencer engagement within the Welsh language music scene.


3. Crowning the champions of the Homeless World Cup 

© Daniel Lipinski

We rounded off an unforgettable Homeless World Cup campaign on Saturday by crowning Mexico’s men’s and women’s teams the champions. But after a week of incredible football, debating the issues surrounding homelessness and lively music, it felt like every player, volunteer and spectator on site were all winners. Our team were busy on the ground sharing the news of the winners and arranging interviews for ITV and BBC on the final day of the tournament. We were also tasked with announcing the location for the 2020 Homeless World Cup – Tampere, Finland, an exciting but bittersweet task as the Cardiff tournament came to an end.

ICYMI: Read this Guardian article which we organised from the tournament, a brilliant piece that sums up everything the Homeless World Cup is about.


4. Waterstone Homes announces major expansion plans

This week our client Waterstone Homes announced big business growth news.  The high-end house builder, which is renowned for building large, luxury homes in sought after locations, revealed that it would be diversifying its housebuilding, adding more affordable homes into the mix. As part of the move, the business will continue to offer the premium houses it’s famous for, while also introducing a new range of smaller properties through a new subsidiary- ‘Abode by Waterstone’.

The first new development is currently underway in Coed y Darcy in Neath Port Talbot. We secured coverage for story in the Western Mail, Professional Housebuilder & Property Developer, Business News Wales and Wales 247.


5. Securing national coverage for Ffilm Cymru and transforming dreams into reality

This week we landed coverage in the Daily Mirror for Ffilm Cymru promoting its Foot in the Door training and production placement scheme. The award-winning scheme provides opportunities for people who are living in financial hardship to get into work in film, television and the creative sectors.

As part of the feature, we arranged an interview with Norman Porter, a participant of the scheme, and the Daily Mirror discussing everything from working in an unfulfilling sales role for ten years, redundancy and the struggle to make ends meet. In an effort to get out of hardship and into a creative role – a previous dream thought impossible - Norman discovered Ffilm Cymru and has been working in the creative and art departments of television and film sets ever since. Namely, Norman has worked in the art departments of Doctor Who and the upcoming film Eternal Beauty. He is hoping to secure a permanent position with one of the production companies here in Wales.

Take a look at the short video we created on the scheme above – be sure to keep you eye out for Norman!