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The Week That Was #176… 5 peeks behind the week at Working Word

From securing incredible Homeless World Cup coverage, launching this year’s Summer Reading Challenge, holding a charity golf event, promoting Welsh tech and making a film about Michael Sheen’s favourite goals - we’ve had another busy week here at Working Word. Take a look at five peeks behind our week.


1. Michael Sheen shares his favourite ever goal



A goal. We all have a favourite. Remember exactly where we were when it hit the net, who we were with, how we felt. At the Homeless World Cup, a goal can change a person’s life forever.  A very special goal touched the life of actor and activist Michael Sheen, the man behind this year’s tournament in Cardiff, and our team worked with him to create this powerful film.  Take a look and join us at the event (Saturday 27th July to Saturday 3rd August). 


2. Homeless World Cup buzz is building across the UK

It’s been another incredible week of coverage ahead of the start of the Homeless World Cup on Saturday July 27th as the buzz truly begins to build. On Sunday, The Observer featured a large piece on the tournament headlined ‘Michael Sheen: Why I’m backing Cardiff’s Homeless World Cup’, check it out on the Guardian website here. And on Monday night a bonanza of Homeless World Cup TV shows lit up screens across the country, starting with ITV News at 6 which carried a large segment on the Homeless World Cup, ahead of ITV Wales This Week at 8pm which showcased interviews with Team Wales head Coach Wayne Ellaway, Street Football Wales Director Keri Harris and more. And over on BBC Wales ‘Warriors: Our Homeless World Cup’ premiered at 10.30pm, the first in a three part documentary series which followed the Welsh women’s Homeless World Cup squad on the road to Mexico in 2018. The rest of the week continued at a similar pace, with dozens of media interviews arranged for Michael Sheen, Keri Harris and the Welsh squads to raise awareness of everything that the Homeless World Cup Cardiff 2019 is hoping to achieve.  


3. Children in Wales make space for reading as the Summer Reading Challenge prepares for lift-off

Get ready to celebrate the 20th anniversary of the Summer Reading Challenge with Space Chase, a very special reading mission. We worked with our client, the Welsh Books Council, to launch the Summer Reading Challenge in Wales. The Deputy Minister for Culture, Sport and Tourism, Lord Elis-Thomas, launched the challenge in Newtown Library last Friday, and was joined by popular author and illustrator Max Low. This year’s challenge is Space Chase as it coincides with the 50th anniversary of the moon landings. Endorsed by parents, teachers, the Welsh Books Council and Welsh Government, the Summer Reading Challenge reaches children and young people of all ages, with over 40,000 children taking part last year in Wales. You can read more here


4. Axiom on course for Help for Heroes

A charity golf event held by Axiom Manufacturing Services has raised £5,000 for the military support charity, Help for Heroes.

Alongside over 70 guests, we joined the electronics specialist in cyber security hardware and lifesaving defence technology at the Vale Resort to support the charity that works to deliver an enduring national network of support for British service personnel who have been injured in the line of duty.


5. Placing GPC alongside the top of Welsh tech

Wales is home to some of the UK’s most innovative and disruptive tech companies, so standing out in that crowd takes something. GPC systems has that something. Their proprietary 3D modelling and volumetric technology is sought after around the globe, including Las Vegas, where it is used to repair racetracks which host 200 mph NASCAR races. This week, that fact placed the Swansea-based software house prominently in the Western Mail’s technology special supplement.