The Week That Was #175… 5 peeks behind the week at Working Word
From promoting Welsh staycation destinations, announcing the amazing entertainment line-up for the Homeless World Cup, celebrating devolution, a student trip to Oakwood and learning about savings accounts – we’ve had another busy week here at Working Word. Take a look at five peeks behind our week.
1. Securing national coverage for Welsh staycations
While the temperatures in South Wales are very favourable, we’ve been securing national coverage for our client Visit Swansea Bay promoting Welsh staycations to millions of people. This piece of coverage, generated from a press visit we organised with VSB, went into the Daily Star and the Daily Mirror last weekend and was posted on the Daily Star’s website with an online circulation of 18.5m. Who could resist a staycation in sunny south Wales anyway?
2. Homeless World Cup fever hits the media!
What a week it’s been when it comes to the Homeless World Cup! It started with a rather wonderful write up in The Sunday Times, and then on Monday we joined Michael Sheen at the BBC as he recorded the Elis James Feast of Football podcast (listen here). On Tuesday we spent the day at Cardiff University Sports Centre with Michael and a few of the Team Wales Homeless World Cup squads filming for The One Show. And then on Thursday we announced the rather amazing entertainment line-up for the non-football element of the tournament, which features Manics’ frontman James Dean Bradfield, The Guilty Feminist with Deborah-Frances White, Charlotte Church, Sara Pascoe and cult BBC podcast Shreds, among many other big names (read more here). And that’s just a few of the highlights from the week, more to come next week as we draw closer to the tournament, find out more: www.homelessworldcup.org
3. Celebrating 20 years of devolution with celebrity voices
Our event and videography team have been working with the National Assembly for Wales on their 20th Anniversary celebrations. Twenty years ago the Senedd welcomed devolution to Wales and to mark the anniversary we’ve brought the great and the good together to share their thoughts on devolution and what it means to them and Wales. The National Assembly for Wales have been sharing these stories on their social media, click on the names to see their emotive messages: Political singer Dafydd Iwan producer and presenter Angharad Mair and also Welsh footballer Jess Fishlock MBE To learn more about the Senedd’s festival plans click here.
4. Primary class enjoys trip to Oakwood
Last week we shared the story of a primary school pupil from Pembrokeshire who bagged himself and his class a trip to Oakwood Theme Park after winning one of the park’s competitions.
Kaden, who suffers with attention deficit hyperactivity disorder (ADHD), oppositional defiant disorder (ODD) and suspected autism spectrum disorder (ASD), recently joined a class of children with similar conditions at Gelliswick Primary School, after being unsettled at his previous school.
The thoughtful pupil wanted to give back to his classmates and teachers for helping him settle in and overcome his struggles, so was thrilled when he won the trip and could share a fun day out at the park with them all. You can read more about his visit on the Western Telegraph, Tivy-side Advertiser, News from Wales and The Milford Mercury.
5. Securing national coverage to launch Principality’s latest savings product
This week we shared the news of the latest product released from our client Principality – a savings account aimed at parents and children to save together. The product encourages children to learn about saving with educational packs provided with every new account. We shared the story with our media contacts and picked up coverage on Moneyfacts and This is Money.