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The Week That Was #174… 5 peeks behind the week at Working Word

From dressing up Cardiff for the Homeless World Cup, finding Wales’ young entrepreneurs, working with doggy Instagram influencers, holding global debates and sharing the story of how football changed one man’s life – we’ve had another busy week here at Working Word. Take a look at five peeks behind our week.


1. The Homeless World Cup is coming…

Cardiff got a real taste of Homeless World Cup fever this week when tournament branding started appearing around the city.

The iconic Alliance Ring outside John Lewis and Cardiff Central Library underwent an overnight transformation to emerge bedecked in Homeless World Cup imagery, and banners and flags will soon be appearing around the city so keep your eyes peeled for more!


2. Finding Wales’ young entrepreneurial talent

On Tuesday we were at Cardiff Metropolitan University to witness pupils from across Wales compete to be named the nation’s most promising young business talent.  The national enterprise awards, Enterprise Troopers, is a Welsh Government competition looking to find and nurture young entrepreneurial talent. We’ve been sharing the news of the awards from the five regional events that took place across Wales last month, right up to the national final this week. S4C’s Ffeil and Radio Cymru’s Bore Cothi came along to broadcast about the event, you can also read about the story on Wales 247 and News from Wales.


3. Working with pet influencers to get tongues (and tails) wagging for Burns

This week we’ve been hard at work collaborating with doggy influencers on Instagram (yes – you heard that right) to spread the word about our pet food client, Burns Pet Nutrition.

Selecting our favourite four-legged social stars, we’ve sent each of them a specially tailored Burns goodie box full of the company’s natural dog food, treats and other pawsome doggy tools and to try out. We’ve asked them to share their thoughts on the goodies they’ve received with their followers across their social platforms – cue super cute doggy posts and stories.

So far, 13 instagrammers have posted about Burns, including Rolo the Cocker spaniel, Cheddar and Chester, Lady Belle of Berkeley, Charlie Big Ears, Indie Pooch and Luna and Blue... and more collaborations are on the way! YAY!


4. Kings Monkton in digital debate with Indian school

Our client Kings Monkton School held a live video link debate with Delhi Public School in India on Wednesday.  Students from both sides discussed serious topics in the news agenda including President Trump’s proposed wall on the Mexican border, whether abortion should be criminalised and LGBTQ+ marriage rights. The debate was the second in a series aimed at developing integration and understanding between cultures and nations. 


5. Sharing inspirational tales of how football changed one man’s life

Today we released the next in our player stories for the Homeless World Cup. This time it was the story of Barrie John Rogers, who played for Wales in the tournament in Chile in 2014. Barrie John suffers with paranoid schizophrenia and spent several months of his life feeling too scared to leave his house. After joining a local football league to try and rebuild his confidence, he got introduced to Street Football Wales. In only a few short months, Barrie John went from thinking the world was a very scary place, to boarding a plane to Santiago after being picked to play for Wales in the Homeless World Cup. Playing football gave Barrie a new lease of life. His story is incredible and one we’re very proud to tell. Watch the film we created above.