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The Week That Was #168… 5 peeks behind the week at Working Word

From shooting short videos for Homeless World Cup to landing exports front-cover spotlight, sharing the stories of foster carers for Foster Care Fortnight, celebrating Wales’ most deaf friendly organisations and talking education on social – it’s been another busy week here at Working Word HQ! Here are five peeks behind our week…


1. From homeless to head coach: former Welsh player talks about life-changing Homeless World Cup tournament

"My self-worth used to be on the floor, but since putting this badge on, I believe I'm worth something" – Wayne Ellaway.

After finding himself in a destructive cycle of prison sentences, sofa surfing and substance misuse by 2014 Wayne Ellaway had almost given up on life. However, during a stay at a hostel in Cardiff, Wayne had a conversation with someone from Tŷ Gobaith Lifehouse – part of the Salvation Army – who told him about an organisation called Street Football Wales, which promotes social inclusion and personal development through football. Despite his state of mind and self-esteem being at rock bottom, Wayne had always had an interest in football, and so he decided to go along to a training session.

Watch the latest film that we have made on behalf of the Homeless World Cup to find out what happened next.


2. Landing Welsh exports front-cover spotlight

This week we saw Georgia Gascoyne of Huntingdon Fusion Technologies land the front cover of Wales Business Insider as part of our export campaign with Business Wales. Over the past couple of months, we have been sharing the export success story of Huntingdon Fusion Technologies as it closes a £1m deal in Kazakhstan to build a new onshore gas facility. In a double page spread inside the magazine, Georgia shares more details on the deal and discusses how she worked her way up within the company, eventually landing the top job as current CEO and Managing Director. You can read the story in the May/June edition of Insider which will be available until the end of June. Read it here.


3. Profiling inspiring foster carers during Foster Care Fortnight

For the past two weeks we have been sharing the stories, on behalf of our client Five Rivers Child Care, of loving foster carers to celebrate Foster Care Fortnight – the UK’s biggest awareness raising campaign on fostering – which runs from May 13th – 26th. Not only does the campaign raise the profile of fostering but serves as a reminder that foster care changes lives. You can read more about the carers who foster with Five Rivers on Cheshire Live, Wirral Globe and Shropshire Star. We also secured campaign coverage in the Wiltshire and Gloucestershire Standard, Doncaster Free Press, Crewe Chronicle, Hartlepool Mail and the Rotherham Gazette.


4. Celebrating Wales’ most deaf friendly organisations

We’ve had the lovely job this week of writing about some of Wales’ most accessible organisations, talking about all they do to make their services and workspaces accessible to the one in six people in Wales with hearing loss. This is on the back of them being honoured at the Action on Hearing Loss Cymru Excellence Awards last week. Five Welsh organisations walked away with the prestigious awards for going above and beyond to ensure they are deaf friendly. You can read more here about some of the amazing organisations that are inspiring excellence across Wales.


5. Talking to the leaders of tomorrow across the world 


For over 50 years, the founder of the international education movement, UWC Atlantic, has provided a unique educational experience to students from all over the world, many thanks to bursaries and scholarships.  

This summer, the co-creator of the International Baccalaureate offers a younger generation that chance to discover the United World Colleges ethos through its Global Leadership Experience.

To help share the word, we planned and delivered a paid-for social media campaign targeting 15-18 year olds (and their parents) across the world, offering the chance to sign up to an experience that will help them become the leaders of tomorrow.