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The Week That Was #167... 5 peeks behind the week at Working Word


From a stop motion party political broadcast to international coverage for the Scarlets, manufacturing a double page spread for Axiom to a blogger visit for Oakwood- it’s been another busy week here at Working Word HQ! Here are five peeks behind our week…


1. Creating a Plaid political broadcast

European Elections TV Advert - Plaid Cymru from Working Word on Vimeo.

Communities of people literally falling to pieces. A train going round in circles before derailing. Political automatons fighting each other to the death. It can only mean one thing: our latest TV advert for Plaid Cymru giving their take on Brexit and why people should vote for them in the European Elections.  You might have seen it on BBC, ITV or S4C this week or causing debate on social media. Whoever you vote for, make sure you use it on 23rd May.


2. Wales squad selection day for the Homeless World Cup Cardiff 2019

This week, over 50 players from all parts of Wales met in Newport to showcase their footballing talents in hope of being selected for the Homeless World Cup 2019 squad. The Welsh teams are selected through Street Football Wales, who have been behind programmes to aid social inclusion through sport since the inaugural tournament back in 2003.  The Working Word team were on hand to liaise with press and media who attended to interview the coaches, volunteers and players including BBC Wales Today, ITV News and S4C. More than 500 players representing over 50 countries will travel to Cardiff to play in the week-long festival of football.  Created to harness the power of sport in transforming the lives of people experiencing homelessness and social exclusion, over one million people worldwide have had their lives positively impacted by the tournament and its programmes since the first tournament in Graz, Austria in 2003. Take a look at ITV Wales’ coverage from last night here.


3. Fun for all the family at Oakwood Theme Park

We’ve been working with our client Oakwood, Wales’ largest theme park, to organise blogger visits, inviting families to come along to experience some of the exciting rides it has to offer. As well as the well-known thrill rides, the park also hosts a selection of child friendly coasters for all the family to get involved. Blogger DIY Daddy, who visited with his family this week, gave Oakwood a five-star rating. You can read his review here.


4. International coverage for the Scarlets

We landed coverage on the other side of the world for Llanelli’s Scarlets in a feature with New Zealander, Hadleigh Parkes. We arranged an interview with Hadleigh and the New Zealand Herald discussing everything from leaving his home country to playing overseas, the Grand Slam and the celebrity status he now has here in Wales. The interview was featured online reaching an audience of over 25 million. Read the full story here.


5. Manufacturing a double page spread

How does a HiFi factory in the South Wales Valleys turn into a business that produces some of the world’s most sophisticated technology for the medical, defence, aerospace and security sectors?

Well, this month’s edition of Wales Business Insider is your opportunity to find out. In a double page interview with David Davies, managing director of Axiom Manufacturing Services explains how a manufacturer can create its own destiny (and how he learnt Japanese to get by in one annual meeting).