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The Week That Was #166... 5 peeks behind the week at Working Word


From helping the Senedd celebrate its 20th anniversary to the Homeless World Cup, a meeting on the M4 to coverage about pet health. Yep, as usual, it’s been another busy week here at Working Word HQ! Read on for five peeks behind our week…


1. Helping the Senedd celebrate its 20th anniversary

Michael Sheen helping the Senedd celebrate its 20th anniversary from Working Word on Vimeo.

Our team have been beavering away for some time now, helping the National Assembly for Wales celebrate its 20th Anniversary. This year marks 20 years of devolution in Wales and we’ve secured some cracking messages of support from notable people including actor and activist Michael Sheen, singer Kizzy Crawford and political folksinger Dafydd Iwan. In addition to this we’re also preparing for the Assembly’s democracy festival which will take place in September this year. Take a look at Michael’s message and to learn more about the Senedd’s festival plans click here.


2. A football World Cup with a difference

Following last week’s launch, our team have been busy liaising with media and creating social content for the Homeless World Cup 2019. Chair of the tournament, Michael Sheen, made a big announcement on the Jo Whiley show on BBC Radio 2 revealing that rising Welsh band Buzzard Buzzard Buzzard will be recording the official #Cardiff2019HWC song. The actor and activist who led the bid to bring the tournament to Cardiff also appeared on Channel 5 News, revealing why he first got involved in the campaign and our film was featured as part of the report. The tournament will take place in Bute Park, Cardiff between Saturday July 27th and Saturday August 3rd 2019 and the aim is to create a legacy which has a real impact on people’s lives.


3. Discussing THE options for those talking their first step on the career ladder

The path to a career in finance was once a no-brainer. Get a degree, head to London and work your way up the chain. But, in a digital world where big data and artificial intelligence are changing the way businesses work and we all live, is it the only route open to you?  

Well, through our work with the Welsh Data Science Graduate Programme and the Welsh Financial Services Graduate Programme, it’s not. And today’s students need to know it. So, we arranged for three people who have benefited from the programmes created by the Welsh Contact Centre Forum and part-funded by the European Social Fund, to share their experiences with the readers of Times Higher Education. But, you should read them too, here.


4. Pointing out the pet health red flags a third of UK dog owners are ignoring

There’s nothing better than getting fresh survey data back and going through it to source the standout headlines and most interesting findings. And that’s exactly what we’ve been doing this week with client Burns Pet Nutrition as part of their latest Pet Health Report. We issued a series of releases documenting key findings and have so far secured coverage with the Bristol Post, Southern Daily Echo and Pet Business World – you can read the full story here


5. Hollywood star joins the M4 Business Network to kick off Wales’ Homeless World Cup

It was lights, camera, activism at this week’s M4 Business Network breakfast, as Michael Sheen took to the stage to reveal how returning to his roots inspired him to make campaigning for worthy causes his new leading role. 

As you know by now, the Newport-born actor is the chair of this year’s Homeless World Cup, taking a hands-on role in organising the 17th annual tournament which is set to take place in Cardiff’s Bute Park from 27th July- 3rd August.

In a break from the event’s usual format, the BAFTA and Emmy nominated actor was joined on stage by Katie Dalton, Director of Cymorth Cymru, for a live on-stage interview where he explained how his 72-hour The Passion performance in his childhood home of Port Talbot in 2011, opened his eyes to the challenges being faced by Welsh communities today.

It will be no surprise that Sheen’s latest performance inspired the Network’s members to join him in calling on the Welsh business community to consider how they can help those in Wales who have experienced homelessness and social exclusion.