Latest Stories

The Week That Was #165... 5 peeks behind the week at Working Word


From launching the Homeless World Cup campaign with Welsh actor and activist Michael Sheen to sharing exciting news about Scarlets new app, getting Wales reading with the Welsh Books Council to securing national coverage for indestructible school shoes brand Treads. It’s been another busy week here at Working Word HQ! Read on for five peeks behind our week…


1. Creating a lasting legacy in Cardiff with the Homeless World Cup

Over 51 nations will compete in the Homeless World Cup this July and we kicked off the campaign by launching this week with Welsh actor and activist, Michael Sheen, who led the bid to bring the tournament to Bute Park, Cardiff. The 17th edition will take place right at the heart of the Welsh capital, from Saturday July 27th to Saturday August 3rd 2019. The Working Word team have been busy on an integrated campaign to launch the tournament- creating a brand, managing media, social content, gathering press stories and holding a press junket to launch this exciting tournament which has been featured widely in regional and national news this week. You may have seen the story everywhere from Jonathan Ross and Chris Moyles shows, through to BBC, ITV and many more. The aim is to create a legacy which has a real impact on people’s lives long after the final whistle is blown.


2. Celebrating sport in our Homeless World Cup film 



The Homeless World Cup. A Hollywood actor with a passion for people and purpose. We knew we needed to come up with something special for today’s launch. Our film, which you can see above, celebrates the diversity of the football pitches and players around Wales and hones in on the hope sport can bring to our lives. We filmed all kinds of pitches up and down the country, as well as some special shoots with Michael Sheen showing off his tekkers in his home town of Port Talbot. Give it a watch and then put the dates for this year’s Homeless World Cup in your diary. That’s July 27th-August 3rd by the way.


3. Scarlets launch a brand new and free app

Last week we shared some pretty exciting news on behalf of Scarlets: the launch of their brand new and free app. The app aims to help clubs and businesses in Ceredigion, Pembrokeshire and Carmarthenshire to communicate, generate business and earn discounts and commissions. To celebrate the launch of the app, the Scarlets hosted an event at Cardigan Castle with appearances from players Jake Ball and Josh Macleod. We invited media to the event and to interview the two stars from the squad. You can read more about the event and the app on WalesOnline and on the Tivyside Advertiser


4. Breaking down barriers with books

This week, we launched the 2019 Quick Reads titles for our client, the Welsh Books Council. Our aim? To get Wales reading. The short, gripping books were launched by the Minister for Education Kirsty Williams AM at the Norwegian Church in Cardiff Bay and all are now available from libraries, bookshops and online for only £1. These include two Welsh language titles Y Goliau a’r Dagrau: Stori Tash Harding, the biography of the life and career of Welsh football star, Natasha Harding, and Wil ac Aeron, the adventures of two farmers from mid-Wales. The two English language books are Reset Your Goals by Jos Andrews, which focuses on the determination of some of Wales’ most loved sportspeople including Olympic hurdler Colin Jackson and Music to Make Friends By: A Life Loving Pop Music by award-winning author Hayley Long about how music has shaped her life. Make sure to grab your copies!


5. Putting Treads’ best foot forward on the Independent

This week we bagged national coverage for our client Treads on the Independent online after pitching the indestructible school shoe brand to be included in its round up of the ‘10 best kids' shoe brands that don't sacrifice style for practicality’. After trying out Treads for her own daughter, the journalist was blown away with the shoes, securing them a spot in the top ten. You can view the story here.