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The Week That Was #164... 5 peeks behind the week at Working Word


From telling one of BBC's most read stories to predicting the rollercoaster weather with Oakwood, celebrating Pasg with Cymraeg (that's Easter, for non-Welsh speakers) and securing a 5-page spread for Welsh food and drink producers, here are five peeks behind another busy Working Word week…


1. Teenage amputee cheerleader shares her story in one of BBC's most read stories

Sometimes you tell a story so powerful it resonates with readers across the country. That was the case this week, as our story about a brave teenage amputee cheerleader become on the most read stories on the BBC website.  

A cheerleader since the age of five, Carys’ goal had always been to compete on an international level, but her hopes were thrown into doubt two years ago following life-changing surgery to her leg. 

Born with congenital talipes, known as 'club foot', she lived with almost constant pain, Carys decided to end almost constant pain by bravely having her lower left leg amputated.  She’s now about to fulfill her dream of competing in an international cheerleading contest after securing a place on Wales’ first ever para-cheer team.

Today, the Coleg y Cymoedd learner is representing Wales in Orlando, Florida, at the 2019 Senior World Cheerleading Championships.

Before she jetted off, Carys shared her story with ITV news, as well as her most read story with the BBC, which you can read here, or her interview with Wales Online, here.


2. Predicting rollercoaster weather at Oakwood with ITV

We can all agree that the weather has been a bit of a rollercoaster lately, rapidly changing from sunny spells to heavy showers. This week ITV Wales travelled to our client Oakwood, Wales’ largest theme park, to film their evening weather forecast. Water thrill ride Drenched, which creates the biggest tidal wave at a UK theme park, provided the perfect backdrop for the showery forecast. Wales’ fastest ride Speed also featured in the forecast, which aired on Tuesday night’s 6pm news.


3. Creating engaging bilingual Easter content

Our Easter content for Cymraeg.

Continuing our campaign to create content similar to the sort you’d see in English but in the Welsh language for learners and native speakers, we used Easter to create a variety of fun and engaging bilingual content for our client Cymraeg. The content went down a treat with one post reaching almost 70,000 people organically and gaining 12,000 engagements. We created a downloadable colouring page for children, a hot cross bun recipe and Easter vocabulary for Welsh learners. The aim was to help people improve their Welsh and is part of our work for our client Welsh Government to reach a million Welsh speakers by 2050.

4. Securing five-page spreads in key foodie titles for Food & Drink Wales

Cafe Mor Trailer

We’ve been working with Food & Drink Wales on a campaign to promote food and drink producers across Wales, which included a variety of media activity from influencer events, feature writing and targeted trade press releases. Another element was organising press trips for key food titles, including leading UK food magazine Olive.

We organised the entirety of the press trip, which was based in west Wales and involved producers making everything from sea salt, gin, street seafood from a beach shack and sea herbs, resulting in a five-page feature in Olive and online coverage which you can read here.

5. Securing a double page spread for the National Skills Academy

National Skills Academy

Another week another coverage hit for our shiny new client the National Skills Academy for Food and Drink. We’ve been talking about why creating an appetite for jobs in the food and drink industry is vital to fulfilling sector growth potential in the future in this week’s Western Mail with a jazzy double page spread. Happy Friday!