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The Week That Was #163... 5 peeks behind the week at Working Word


From securing BBC Breakfast coverage with Burns Pet Nutrition to talking tax with the Welsh Treasury, celebrating Welsh produce exports and releasing a new House Price Index, here are five peeks behind another busy Working Word week…


1. Securing BBC Breakfast coverage for Burns Pet Nutrition

Last week we had the amazing honour of filming with BBC Breakfast and two lovely dogs called Brambles and Jonesy. Client Burns Pet Nutrition and their impressive charity arm, Burns in the Community, launched an initiative called Burns by Your Side.  

The volunteer-led programme sees dogs visiting schools and sitting with children who read aloud to them with the aim of boosting their literacy and communication skills. The scheme, which has been piloted in 60 schools across South Wales, is now expanding, and BBC Breakfast came along to see the reading dogs in action. You can watch back here from 55 minutes in!


2. Talking tax with the Welsh Treasury

Welsh Rates of Income Tax on Facebook.

This week we launched a series of social media videos for our client the Welsh Treasury to tie in with its ongoing campaign surrounding changes to Welsh rates of income tax. Since the start of April, money raised through income tax now stays in Wales to fund our public services – like NHS Wales, recycling collections and teachers’ salaries – rather than going to UK Government to fund services across the UK. We spoke with a teacher from Cardiff, a waste collection officer in Ceredigion and a matron at Ysbyty Gwynedd and found out what they love about their jobs and why their industries remain so important to everyday life in Wales.

Take a look at Sandra’s video, from Ysybyty Gwynedd, above…

3. Celebrating Welsh food and drink export success with FoodChain magazine

Andy Richardson, chair of the FDWIB.

Working with the Food and Drink Wales Industry Board has meant that we’ve got to learn loads about hundreds of amazing Welsh companies that are contributing to Wales’ booming food and drink industry. Exports are a key part of this growth and we’ve been talking all things export-related with Andy Richardson, chair of the FDWIB, for the latest issue of FoodChain magazine which featured three pages of thought leadership content from Andy. You can also hear from Andy here.

4. Launching Principality’s House Price Index for Wales

House Price Index for Wales (April 2019)

We worked with Principality Building Society to release its House Price Index for Wales, a quarterly report which shows the change in average house prices across Wales, and secured media coverage across the country.  The story was broadcast on Heart’s news bulletins and covered in the Western Mail, Wrexham Leader, South Wales Evening Post and more, as well as a series of property trade titles.  Check out how house prices have changed in your area, here.

5. Creating an appetite for food and drink careers in Wales

Delicious fresh food.

This week, we shared a call out to local businesses from our new client, the National Skills Academy for Food & Drink, to tackle the ongoing issue of recruiting people into food and drink roles across Wales. We’ve been encouraging businesses to sign up to the Skills Pledge which invites them to act as industry ambassadors, provide school tours or commit to upskilling staff with the aim of educating schools, communities and local unemployed people about the job opportunities available in the food and drink supply chain.

We secured coverage on the pledge in the Daily Post, South Wales Argus and the Western Mail. Keep an eye out for ongoing NSAFD developments on future blogs!