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The Week That Was #162... 5 peeks behind the week at Working Word


The housing crisis. Premier league footballers and Welsh language music. National Siblings Day.  Deaf-friendly services.  It’s been another varied seven days here at Working Word. Here's 5 peeks behind our week...


1. What happened when we played Welsh language music to Premier League players…

Miwsig Discovery (Cardiff City) - Dydd Miwsig Cymru from Working Word on Vimeo.

This week we released a video with Cardiff City FC players listening and reaction to Welsh language music for our client Cymraeg as part of the Dydd Miwsig Cymru campaign. The video aimed to encourage more people to listen to Welsh language music and with the video reaching over 30 thousand people in just two days we hope it has done just that!


2. Tackling the housing crisis in Wales

Community Housing Cymru from Working Word on Vimeo.

We helped Community Housing Cymru launch their focus for the next three years, creating a video showing how they’ll support and work together with housing associations across the country to tackle the housing crisis in Wales.


3. Celebrating #NationalSiblingsDay with Five Rivers Child Care 

This Wednesday saw brothers and sisters across the country celebrating National Siblings Day, and we worked with Five Rivers Child Care’s fostering team to launch a campaign raising awareness of the importance of keeping sibling groups together when entering foster care.  We secured coverage of the story across the country, including prime time slots on BBC Somerset, Heart West Country, online and in print in titles including the Daily Echo, Reading Chronicle, Yorkshire Post and more.  You can read the full story here.


4. Offering Pembrokeshire pupils a thrilling school trip

Oakwood Theme Park is giving lucky Pembrokeshire primary pupils the chance to bag themselves a school trip for their entire class this summer.

The park is asking children from across the region to share why their class deserves to win tickets for the outing, where they’ll have the opportunity to enjoy all of Oakwood’s famous attractions, as well as try out its new ride, Dizzy Disk. We got the word out for the competition, securing coverage in the Pembrokeshire Herald, Western Telegraph, Milford Mercury and Wales 247.


5. Creating greater awareness of the importance of making businesses and services accessible to those who are affected by hearing loss.

Around 575,000 people across Wales are affected by hearing loss-  as many as the populations of Cardiff and Swansea combined. So this week we have been talking to Western Mail readers about the importance of creating deaf-friendly services and workspaces ahead of Action on Hearing Loss’ Excellence Awards. The awards aim to celebrate businesses across Wales that are making themselves accessible to all.