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The Week That Was #161... 5 peeks behind the week at Working Word


From sending love to all mums on behalf of Five Rivers Child Care, to inspiring budding chefs at Cardiff Met and showcasing the success of Coleg y Cymoedd learners, to pranking pet owners on April Fools Day, we’ve had another busy week here at Working Word. Read on for 5 peeks behind our week...


1. Inspiring the next generation of cooking talent at Cardiff Met

It’s not every day aspiring chefs and catering pros get to meet one of the industry’s most iconic faces, but that’s exactly what happened to Cardiff Met students last month when they had a visit from renowned Scandinavian chef, Claus Meyer. The Dane was in South Wales having spoken at Blas Cymru / Taste Wales 2019 – Wales’ biggest international food and drink trade show. Claus delivered a guest lecture to budding culinary talent at Cardiff Met on co-founding the restaurant Noma, which has been named Best Restaurant in the World on four separate occasions. You can read more about his visit to Cardiff Met here.


2. Pranking pet owners with Burns

This April Fools, we put out a story announcing that pet food company, Burns Pet Nutrition, was looking to recruit a ‘pet food taster’ to try out its new formulas and make sure they’re good enough for our country’s pooches. Check out the story on Pet Business World. Then again, as Burns’ food is made from such high quality human-grade food, a pet tasting role wouldn’t actually be that hard to believe!


3. Sending love and thanks to all mums

For many youngsters, Mother’s Day can serve as a harsh reminder that they are not part of a traditional family, whether through bereavement, family separation or perhaps they are in foster care or have adoptive parents. Last week, we sent out a letter, on behalf of our client Five Rivers Child Care, to newspapers across England reminding readers to appreciate all the mums who take on non- traditional parenting roles, like some of the amazing foster carers Five Rivers Child Care work with. The letter was featured in papers across the country, including: Oldham Times, The Yorkshire Evening Post, The Yorkshire Post, The Chronicle in Newcastle and The Derby Telegraph.


4. Cardiff hosts its 7th children's literature festival

Little bookworms have been spending the past two weeks being inspired and entertained by a colourful group of authors and illustrators at Cardiff Children’s Literature Festival, with events taking place across the city. This has included free craft sessions, book readings, writing sessions and book launches with authors such as: Lucy Owen, Ade Adepitan, Catherine Fisher and Huw Aaron to name a few. As part of the campaign, we secured coverage this week in Waitrose Weekend showcasing some of the events taking place during the two-week event as well as a full-page interview with BBC newsreader and author of The Sea House, Lucy Owen, in this month’s edition of Cardiff Life.


5. Showcasing student successes

This week, we told the story of 19-year-old Lewis Blakely, from Caerphilly, who has been crowned the UK’s top plumbing apprentice. The Coleg y Cymoedd learner beat off stiff competition from across the country to win this year’s HIP UK Heating Apprentice of the Year competition. We secured coverage in the Western Mail and on Wales 247.