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The Week That Was #158... 5 peeks behind the week at Working Word


From filming with Wales scrum-half Gareth Davies ahead of the Six Nations, to promoting exports to Ireland ahead of St Patrick’s Day to working with bloggers and ‘the shoe destroyers’, yep, it's been another busy week here at Working Word HQ. Here's 5 peeks behind our week...


1. Talking ‘Home from Home’ ahead of the Six Nations finale

Tomorrow concludes a gripping Six Nations tournament which has kept us on the edge of our seat and sent our film team across Wales to meet with expats who have made their home in Wales.  As part of Principality’s Home from Home series, over the last seven weeks we have met Bruna, a radio presenter from Italy, Graham Potter, an English football coach now heading up Swansea City FC, and a French recipe tester for Ottolenghi called Claudine who relocated to the Vale of Glamorgan – among others.  We’ve discovered what they love about living in Wales and why it feels like home to them now.

To bring the tournament to a close we filmed with Gareth Davies, Wales scrum half, who told us about his sense of belonging in Wales and what it’s like playing in front of a home crowd at Principality Stadium. Watch the whole Home from Home series here, and take a look at Gareth’s film below.

Pob lwc Cymru! 


2. Katherine Ryan celebrates champions in contact centres

Last Friday, we got our glam on and got along to the Welsh Contact Centre Awards on-stage at the Wales Millennium Centre. Comedian and TV presenter Katherine Ryan gave out the gongs on a night organised by the Welsh Contact Centre Forum. The awards acknowledge a sector which employs 32,000 people in 250 centres across the country, contributing £650m annually to the Welsh economy. Read about the winners in contact centre bible here.


3. Celebrating Five Rivers’ success

For the second year running, Five Rivers Child Care has received the Investing in Children Membership Award, which recognises organisations for their work with young people. We shared the story through a targeted social campaign and with the press, securing coverage in The Northern Echo, Yorkshire Post, Swindon Advertiser, Swindon Link and This is Wiltshire. You can read the full story here.


4. Putting Treads to the test

We’ve been working with indestructible school shoes brand Treads, who promise to solve the problem faced by parents of constantly having to replace their children’s worn out shoes. To spread the word, we’ve been working with family bloggers, giving their children the chance to put these school shoes to the test.

Bloggers Daddy&Dad shared their thoughts, taking a closer look at the unique quality of the shoes and finding out exactly what makes them so indestructible in a detailed review on their blog. The bloggers also hosted an unboxing of the shoes on their Instagram, which you can see here, and their two sons, who they refer to as “the shoe destroyers”, were very impressed with their new school shoes.


5. Promoting international trade

We have been working with Business Wales for the past few months to promote the benefits of exporting across the Welsh SME community. Coverage has been rolling in and in the past week our various case studies have been featured in Wales Business Insider, South Wales Argus and Campaign Series and the Daily Post, among others. And ahead of St Patrick’s Day this Sunday we worked on a press release to showcase the significant increase in Welsh exports to Ireland, which have risen to more than £1.5bn in 2018, up over half a billion pounds in value since 2017.