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The Week That Was #157... 5 peeks behind the week at Working Word


From securing national coverage in The Sunday Times for Rare Disease Day to highlighting people behind the scenes of Welsh creative industries, celebrating World Book Day to some flipping great crempog content at one of Wales’ finest restaurants, it's been another busy week here at Working Word. Here's 5 peeks behind our week...


1. Crempog crazy



We love a crempog* (that’s a Welsh pancake, friends over the border) here at Working Word. So this Shrove Tuesday we were determined to get some excellent crempog content on behalf of our client, Visit Wales. And where better to get our flip on than at one of Wales’ finest restaurants – Bryn Williams Porth Eirias?

Sous Chef Aaron Broster was our star chef for the day as he talked Visit Wales’ hundreds of thousands of social media followers through the process of making the perfect Welsh crempog. Pass the Nutella.


2. Sunday Times coverage for the brave faces behind an invisible battle



There are around 8,000 rare diseases that affect more than 3.5m people in the UK and one of those people is 11 year old Isaac from Flintshire. We secured coverage for our National Lottery Lifechangers campaign in last weekend’s The Sunday Times, tying the story into Rare Disease Day 2019. We shared the story of Isaac and his mum, Ceri Hughes, who founded north Wales charity Same But Different that helps families affected by rare diseases and disabilities. The aim of the charity is to encourage people to look beyond first impressions and this was enabled through £253,787 of National Lottery funding.


3. Michael Sheen lines up launch on Zoe Ball's Radio 2 Breakfast show

Last week Michael Sheen took a seat in Zoe Ball’s Radio 2 Breakfast Show studio to reveal some details about the Homeless World Cup which is coming to Wales this summer. Michael told millions of listeners that we’ll be launching properly in April, so we’d better get to work! Watch this space for details on a sporting tournament with the power to transform lives like no other.


4. Celebrations take place across the country to mark World Book Day

For the first time as part of World Book Day 2019, two Welsh language books are available for children or parents who are visually impaired. Audio, large print and Braille versions of two books, Na, Nel! Un tro… and Darllen gyda Cyw have been produced as part of the global celebrations and we secured coverage on BBC News for our client, Welsh Books Council. We also got bloggers and influencers sharing this years ‘Share a Story’ campaign with their followers putting out a call to action for them to get involved. This included Baby Holiday, Life as Mum, DIY Daddy blog to name just a few.


5. Getting behind the scenes of the big and small screen

It is no secret that Wales’ creative industries sector is firing on all cylinders. From the set of Crimewatch, to highly anticipated TV adaptations including His Dark Materials, Wales is making ‘lights, camera, action’ possible. But what about the people who bring these creative visions to life? Who are the people behind the scenes (and building them)? Who are creating the props? And what about the costumes?

These are the questions we set out to answer on behalf of Trade and Invest Wales, and you can discover what we found out, here.