The Week That Was #156... 5 peeks behind the week at Working Word
Dydd Gŵyl Dewi Hapus. Happy St. David’s Day! Wales’ national day has been at the heart of our week, from taking over Borough Market with Welsh food and drink to cooking up a full Welsh breakfast on a beach, while raising awareness of rare diseases, fintech and art as therapy at the same time. Read on for 5 peeks behind our week…
1. Celebrating Welsh food and drink producers
Some of the WW team are in London today with our client Food & Drink Wales for a variety of events we’re organising for St David’s Day. First up, we’ll be at Tom Simmons’ Tower Bridge restaurant with a group of food and drink influencers where chef Tom will be serving brunch using Welsh ingredients. Then we’ll be walking over to Borough Market where Welsh food and drink producers have taken over the market hall area selling products and offering plenty of samples.
To raise awareness of Wales’ amazing food and drink producers, we have also been working on some press and blogger trips to give foodie fans a chance to experience what Wales has to offer. Read one of the blog posts from Gingey Bites, a Bristol based food blogger, who headed to south east Wales earlier this year.
We also created a film for Food & Drink Wales putting the spotlight on some of Wales’ food and drink producers from the four corners of the country including Penderyn Whisky, the Rhud Estate and Blaenafon Cheese, which you can watch above.
2. A Welsh brekkie on the beach for Visit Wales
More St. David’s Day and more food! We’re celebrating our saint and our stomachs in this film we made for Visit Wales on ‘how to make the perfect Welsh breakfast’ on beautiful Oxwich Bay in Gower. Head Chef at the Beach House Restaurant, Hywel Griffith, whipped up some beautiful cockles and laverbread for us, along with the usual sausages, bacon and eggs. Sounds like the perfect weekend breakfast to us – why not give it a try?
3. Sisters doing it for each other
As part of Rare Disease Day 2019 (28th February) we shined a light on two incredible Wrexham sisters who live with the same rare disease. As part of our National Lottery Lifechangers campaign, we packaged the story of Poppy, 8 and Ffion, 5, who live with Marfan Syndrome and have been taking part in the Rare project, which uses the arts to raise awareness of disability and counteract prejudice. Thanks to an award of £253,787 through the National Lottery Community Fund the project has worked with families living with rare diseases from all parts of the UK and in the last 12 months alone, reaching 38 million people.
4. Student art creates healing environment
A group of aspiring artists from Coleg y Cymoedd have turned their collective talents to creating a refuge of calm for patients of Ysbyty Ystrad Fawr Hospital.
The 28 art learners from the college’s Nantgarw campus have worked to create a series of colourful pieces to transform the outside courtyard used by patients of the hospital’s Acute Adult Mental Health Ward. Working with a theme of natural patterns, insects and colour, the installations created by the learners will transform the area into a welcoming and safe outside space for patients. You can see the work for yourself, here.
5. Gearing up for Digital Tuesday
We’ve been working with Innovation Point, the tech company growth specialists, to tell the world about the return of Digital Tuesday. It’s south Wales’ monthly tech meet-up, where industry experts come together to hear keynotes on trending topics like Internet of Things, 5G and smart cities, network with other bright minds in the field and tuck in to a slice of pizza or two. Next week (Tuesday 5th March) is all about fintech, and fintech envoy for Wales, Richard Theo, will be leading the evening’s discussion. You can get a sneak peek of what he’ll be covering on Business News Wales here and the South Wales Argus over here.
Celebrating St David’s Day on social media
If you didn’t already know it, you know it’s St David’s Day (Dydd Gŵyl Dewi Hapus!) by now. For our client, Cymraeg, we created a video with messages from Wales and across the pond wishing everyone a Happy St David’s Day. From Chicago to Swansea, and from Berlin to Oregon, we’ve loved seeing all your messages come in. We also created engaging bilingual social content which went down a treat. We hope you all have a great St David’s Day!